Social News Desk

Marketing

• Develop and execute multi-channel campaigns (email, social, search, paid media) that generate high-quality leads and accelerate pipeline growth.
• Plan and run Account-Based Marketing programs to target key accounts with personalized messaging.
• Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact.
• Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions.
• Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions.
• Continuously improve the marketing funnel—from awareness to lead capture and nurturing.
• Optimize content and creative assets to maximize engagement and conversions.
• Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes.
• Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility.

Marketing Manager, Demand Gen