Social News Desk

Marketing Manager, Demand Gen

Social News Desk

full-time

Posted on:

Location Type: Remote

Location: Florida • Illinois • United States

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Tech Stack

WordPress

About the role

  • Develop and execute multi-channel campaigns (email, social, search, paid media) that generate high-quality leads and accelerate pipeline growth.
  • Plan and run Account-Based Marketing programs to target key accounts with personalized messaging.
  • Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact.
  • Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions.
  • Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions.
  • Continuously improve the marketing funnel—from awareness to lead capture and nurturing.
  • Optimize content and creative assets to maximize engagement and conversions.
  • Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes.
  • Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility.

Requirements

  • 5+ years in B2B demand generation or marketing, preferably in SaaS or technology.
  • Proven success running ABM programs and multi-channel campaigns that drive pipeline.
  • Strong skills in CRM & marketing automation platforms (HubSpot, ZoomInfo, or equivalent).
  • Experience with WordPress, basic graphic design, and content creation.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines.
  • Experience marketing to government agencies, public sector, or civic organizations.
Benefits
  • Comprehensive package including medical, dental, vision, and retirement benefits.
  • Paid Time Off (PTO): Generous PTO policy to support work/life balance.
  • Parental Leave: Comprehensive leave to bond with new family members.
  • Fully remote work environment.
  • Professional Development: Opportunities for training, skill development, and career growth.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationAccount-Based Marketingcampaign optimizationSEO-friendly contentlead flow monitoringdata analysiscontent creationgraphic designpipeline contributionROI analysis
Soft Skills
project managementtask prioritizationdeadline managementcollaborationcommunication