Product Marketing Manager, B2C
Social Discovery Group
full-time
Posted on:
Location Type: Remote
Location: Poland
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About the role
- Own product marketing strategy for a dedicated B2C product: segmentation, positioning, messaging, and go-to-market
- Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives
- Improve the full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused)
- Run market and competitor research, turning insights into clear growth hypotheses and experiments
- Track impact via KPIs and business metrics (EI / Revenue), ensuring measurable results
Requirements
- 3+ years in Product Marketing / Growth / Marketing Lead roles for B2C digital product
- Proven track record of moving business metrics (revenue, conversion, retention, LTV)
- Strong expertise in segmentation, positioning, and messaging frameworks
- Solid understanding of performance marketing fundamentals (Google/Meta/TikTok) + funnel optimisation (A/B testing, CRO)
- Strong leadership and stakeholder management in a cross-functional / matrix environment
Benefits
- REMOTE OPPORTUNITY to work full time
- Vacation 28 calendar days per year
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
- Bonuses up to $5000 for recommending successful applicants for positions in the company
- 50% payment for professional training, international conferences and meetings
- Corporate discount for English lessons
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggrowth marketingsegmentationpositioningmessagingperformance marketingA/B testingconversion rate optimizationfunnel optimizationbusiness metrics
Soft skills
leadershipstakeholder managementcross-functional collaboration