Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement
Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline
Manage the full event lifecycle—from site selection and contract negotiation to on-site staff management and post-event follow-up—with an "on-time, on-strategy, on-budget" mentality
Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies
Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale
Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives
Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence

Requirements

5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry
A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows
Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot
Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat
Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels
Ability to travel up to 30% within the region to ensure on-site success
Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus.

Benefits

Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
Health benefits, employee assistance plans, and annual wellness allowance
Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event marketinglead generationcontract negotiationbudget managementevent lifecycle managementdigital marketingaccount-based marketing (ABM)vendor managementlogistics managementmultilingual proficiency

Soft Skills

communicationstakeholder influenceorganizational skillsattention to detailproblem-solvingteam collaborationadaptabilitytime managementleadershipcustomer engagement