Demand Generation Manager – Observability
Snowflake
full-time
Posted on:
Location Type: Hybrid
Location: Menlo Park • California • United States
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Salary
💰 $126,000 - $165,900 per year
About the role
- Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.
- Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
- Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams.
- Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
- Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams.
- Design end to end campaigns for webinars, virtual events, and workshops including setup of platforms such as Zoom Webinars/On24, content, speaker coordination, promotions, on-demand recordings, pre-and-post event nurture, and data tracking.
- Manage and optimize our Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end to end campaign tracking.
- Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs.
- Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization.
Requirements
- Minimum 3 years of experience developing & executing integrated marketing campaigns.
- BA/BS in Marketing, Computers, or related field is required.
- Marketo certification is required.
- Understanding of the observability and software audience.
- Experience program-managing large-scale webinars and virtual events.
- Demonstrated track record of driving significant growth in demand and pipeline.
- Experience growing a database organically.
- Experience working with third-party developer publications.
- Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more.
- Excellent written communication skills: you will be developing direct response copy for email and landing pages.
- The ability to learn new technologies, products and systems quickly.
- Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
- Experience with understanding traditional, digital and emerging channels to create demand.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketing campaignsdemand generationA/B testingcampaign trackingdata analysiscontent marketingemail marketingpipeline growthdatabase growthcustomer-focused experience
Soft Skills
written communicationcollaborationstorytellingadaptabilityproject management
Certifications
Marketo certification