Snowflake

Senior Field Marketing Manager, Observability

Snowflake

full-time

Posted on:

Location Type: Hybrid

Location: Menlo Park • California • United States

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Salary

💰 $158,000 - $206,800 per year

Job Level

Senior

About the role

  • Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
  • Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
  • Own regional pipeline goals and track marketing-sourced opportunities through the funnel
  • Manage event logistics, vendor relationships, and budget allocation for the territory
  • Develop targeted account-based marketing (ABM) plays for strategic accounts
  • Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution
  • Analyze campaign performance metrics and optimize programs based on ROI
  • Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states
  • Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown, etc.

Requirements

  • 5+ years of field or demand generation marketing experience in B2B technology/SaaS
  • Proven track record of driving measurable pipeline and revenue impact
  • Strong project management skills with ability to manage multiple programs simultaneously
  • Exceptional organizational skills and attention to detail with consistent execution reliability
  • Experience building scalable processes and playbooks that improve team efficiency
  • Experience working with sales teams in a quota-carrying environment
  • Excellent communication and stakeholder management abilities
  • Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
  • Bachelor's degree in Marketing, Business, or related field preferred
  • Travel will be required to support regional events
Benefits
  • For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generation marketingaccount-based marketingcampaign performance analysispipeline managementbudget allocationevent logistics managementsales enablementprocess improvementROI optimizationB2B marketing
Soft Skills
project managementorganizational skillsattention to detailexecution reliabilitycommunicationstakeholder managementpartnership buildingcollaborationstrategic thinkingmulti-tasking
Certifications
Bachelor's degree in MarketingBachelor's degree in Business