SNDL Inc.

Provincial Sales Manager

SNDL Inc.

full-time

Posted on:

Location Type: Office

Location: Toronto • Canada

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About the role

  • Build and maintain strong relationships with provincial board buyers, providing insights and data to support portfolio strategy
  • Own monthly and quarterly budget delivery for assigned provinces, partnering with Provincial Operations, Regional Sales Managers, and key account teams to close gaps
  • Manage master data, SKU portfolios, and market changes to ensure accuracy and timely execution
  • Support weekly replenishment with provincial boards and manage ongoing relationships with provincial board customers and distributors to ensure effective planning and execution
  • Partner with Provincial Operations on purchase order coordination with planning and fulfillment teams, including managing timing constraints and market risks (e.g., long-term out-of-stocks, sales initiatives)
  • Support Return to Vendor processes and identify opportunities for process improvement across assigned markets
  • Lead and support a remote direct report responsible for government retail product education and provincial sales support in Quebec and the Atlantic markets (based in Montreal)
  • Support demand planning and sales forecasting processes for assigned provinces
  • Manage product exits and transitions, ensuring alignment with approved forecasts and market plans
  • Collaborate with Regional Sales Managers and key account teams on forecasts
  • Participate in innovation and new product development planning to support successful market launches

Requirements

  • Undergraduate degree in Commerce, Marketing, Finance, or related field preferred
  • 5–10 years of experience in key account management, project management, retail sales, or commercial roles within regulated or CPG environments
  • Strong customer relationship management, stakeholder engagement, and cross-functional collaboration skills
  • Proven influencing, negotiation, and business acumen
  • Experience with financial analysis and category management is an asset
  • Cannabis industry and manufacturing/CPG experience is an asset
  • Bilingual French is an asset, but not required
  • Proficient in Microsoft Office (Excel, PowerPoint, Word); Power BI is an asset
Benefits
  • Competitive total compensation and incentive program
  • Comprehensive health benefits and healthcare spending account
  • Opportunity to work in a fast-paced, entrepreneurial, and growing organization
  • Exposure to senior leadership and meaningful impact on provincial strategy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
financial analysiscategory managementdemand planningsales forecastingproject managementkey account management
Soft Skills
customer relationship managementstakeholder engagementcross-functional collaborationinfluencingnegotiationbusiness acumen