Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization
Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)
Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions
Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines
Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health
Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals
Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments
Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic
Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality
Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams
Identify opportunities across personas, industries, and products — and translate them into demand programs, website experiences, and campaigns
Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation
Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently
Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot
Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS
Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs
Build and scale integrated campaigns aligned to business goals and pipeline growth.
Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages.
Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs’ brand voice.
Ensure campaigns are integrated with website experiences and conversion paths to drive measurable performance.
Build automated dashboards and reporting to track website performance, SEO impact, funnel conversion, pipeline, and ROI
Use insights to inform prioritization, experimentation, and continuous improvement
Regularly communicate results, learnings, and recommendations to cross-functional stakeholders

Requirements

10+ years of experience in growth marketing, demand generation, or digital marketing
Proven ownership of a B2B website as a primary growth channel, including SEO, CRO, analytics, and CMS management
Expert-level SEO experience, including technical SEO, content strategy, site migrations, and performance measurement
Experience leading or playing a major role in a new website build or large-scale redesign
Demonstrated ownership of pipeline, bookings, or revenue outcomes tied to inbound and digital growth programs
Experience marketing and selling to broad target audiences across multiple verticals, including driving and converting inbound demand for SMB and commercial accounts
Demonstrated success helping teams expand into new verticals, audiences, or revenue streams
Deep expertise with HubSpot (Marketing Hub required; familiarity with Sales, Service, and Commerce Hubs strongly preferred)
Strong understanding of marketing automation, CRM systems, and lead lifecycle management
Proven ability to use data, experimentation, and automation to drive measurable business impact
Hands-on experience managing and optimizing paid media (Google, LinkedIn, Microsoft; certifications a plus)
Strong analytical skills and comfort working with BI tools (e.g., Tableau, Power BI, Sisense)
Familiarity with Salesforce (SFDC), database management, and campaign attribution
Excellent written and verbal communication skills, with the ability to influence cross-functional partners
Ability to manage complex, multi-workstream projects in a fast-paced environment
Vendor management and contract negotiation experience
Bachelor’s degree in Marketing, Business, or a related field.

Benefits

Excellent medical, dental, and vision coverage
401(k) with up to 4% company match
16 weeks of paid parental leave
Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
Summer & Winter Break (~1-week each) + 9 Holidays per year
Healthcare and Dependent Care FSA
HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
$15K Family Building Benefit (lifetime limit)
Life and Disability Insurance
$1,500 Annual Lifestyle Stipend to support your well-being

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOCROanalyticscontent strategylead lifecycle managementmarketing automationpaid media managementdata analysiswebsite optimizationA/B testing

Soft Skills

communicationinfluenceproject managementcollaborationstrategic thinkingproblem-solvingvendor managementnegotiationadaptabilityleadership

Certifications

Google Ads certificationLinkedIn Ads certificationHubSpot Marketing Hub certification