Own the end-to-end development of ad formats from interaction design to delivery to create high-performing ad experiences
Define and champion the vision, strategy, and roadmap for innovative and engaging new ad experiences across the Snapchat ecosystem
Drive innovation in how ads are presented and interacted with, ensuring formats are both engaging for users and effective for advertisers
Proactively identify and prioritize novel opportunities to connect Snapchatters and advertisers in new parts of our app
Evolve our Sponsored Snaps ad product based on rigorous testing and interaction
Synthesize robust quantitative and qualitative data into clear and actionable product requirements
Establish and rigorously analyze key metrics to inform strategic product decisions and prioritization
Collaborate closely with a cross-functional team of designers, engineers, data scientists, and user researchers to uncover user behaviors and identify trends
Partner effectively with Engineering, Design, Data Science, and Product Marketing to iteratively build, rigorously test, and successfully launch impactful products
Requirements
Proven ability to define and drive strategy, roadmap, and execution across multiple product development cycles
Deep understanding of user behavior, with the ability to translate insights into innovative ad experiences
Full stack PM experience, with a deep understanding of front-end user interaction to back-end delivery mechanisms
Ability to synthesize robust quantitative and qualitative data into clear and actionable product requirements
Experience establishing and analyzing key metrics to inform strategic product decisions and prioritization
Experience collaborating closely with designers, engineers, data scientists, and user researchers
Experience partnering with Engineering, Design, Data Science, and Product Marketing to iteratively build, test, and launch products
Experience with ad products and advertising platforms
Benefits
paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success
eligible for equity in the form of RSUs
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product developmentinteraction designad formatsquantitative data analysisqualitative data analysiskey metrics analysisfull stack product managementuser interactionback-end delivery mechanismsad products