Snap Inc.

Lead, SMC Marketing

Snap Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Seattle • California • New York • United States

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Salary

💰 $142,000 - $214,000 per year

Job Level

Senior

About the role

  • Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
  • Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
  • Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
  • Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
  • Stay ahead of industry trends in order to innovate on content and provide customers with relevant education on advertising
  • Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience

Requirements

  • BS/BA degree or equivalent years of experience
  • 8+ years experience in building and creating marketing content
  • Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
  • Understanding of what type of education resonates for different audiences
  • Experience leading internal creative design and web development teams
  • High comfort with data driven decision making and ability to translate data into actionable content recommendations
  • Experience or familiarity in working with the media or digital advertising industry
  • Experience with tools Google Analytics and Figma is a plus
Benefits
  • paid parental leave
  • comprehensive medical coverage
  • emotional and mental health support programs
  • compensation packages that let you share in Snap’s long-term success
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategymarketing content creationdata-driven decision makingaudience segmentationconversion rate optimizationcustomer insights analysiscreative strategy developmenteducational content creationcopywritingweb development
Soft Skills
leadershipcollaborationcommunicationinnovationstrategic thinkingcustomer-centric mindsetadaptabilityproblem-solvingteam managementcreativity
Certifications
BS/BA degree