Product Manager, Conversion Lift
Snap Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Los Angeles • California • New York • United States
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Salary
💰 $209,000 - $313,000 per year
About the role
- Define the vision, strategy and roadmap for Snap’s Advanced Ads Measurement suite, with a focus on Conversion Lift, to help advertisers understand the true causal impact of their spend.
- Collaborate with senior leaders and adjacent teams, including Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing, to align on priorities and execute on shared goals.
- Proactively identify opportunities and potential headwinds within the advanced measurement space, by meeting customers, attending industry events, and staying current with industry forums
- Drive the development and execution of high quality products that allow advertisers to fully understand the value of advertising with Snap and manage the product’s growth & adoption
Requirements
- BS/BA degree or equivalent years of experience
- 5+ years of experience building and shipping products at a consumer or advertising technology company
- Knowledge on causal inference and experimental design (Intent-to-treat, Ghost Ads, PSA, etc)
- Knowledge of the broad measurement ecosystem (MTA, MMM, Geo lift, etc)
- Knowledge of the everchanging privacy and signals landscape and how privacy enhancing technologies will shape the future of measurement
- Skilled in effectively communicating deep technical and statistical concepts to cross-functional partners and leaders
- Ability to formulate a strategy around Advanced Ads Measurement, plan a roadmap, and deliver customer impacting projects on a regular cadence
- Ability to easily collaborate with engineering, product, marketing science, sales, partnerships and other cross functional teams
- Ability to drive and ship co-owned projects / features, across key cross functional teams, including Ads Delivery, Signals, Attribution, Targeting, and Ranking
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
causal inferenceexperimental designIntent-to-treatGhost AdsPSAMTAMMMGeo liftprivacy enhancing technologiesproduct development
Soft skills
communicationcollaborationstrategic planningproject managementcross-functional teamworkproblem identificationcustomer engagementleadershipexecutionadaptability
Certifications
BS/BA degree