Snap Finance

Senior Director, Marketing Analytics

Snap Finance

full-time

Posted on:

Location Type: Remote

Location: Utah • United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Lead the strategy, execution, and optimization of analytics across digital acquisition and lifecycle marketing
  • Maximize profitable growth by connecting marketing performance to credit quality, unit economics, and lifetime value
  • Build and govern the marketing data ecosystem, establish rigorous reporting controls, and deliver actionable insights
  • Own measurement and optimization of paid media, affiliate/partner channels, SEO/SEM, and retail partner marketing
  • Establish full-funnel KPIs: CAC, approval rate, booking rate, LTV, delinquency, loss rate, ROAS, and contribution margin
  • Optimize media mix, segmentation, targeting, and creative performance using data-driven insights
  • Develop LTV models incorporating repayment behavior, early payoffs, and charge-offs
  • Build and mentor a high-performing marketing analytics team

Requirements

  • 10+ years in marketing analytics, growth analytics, or fintech analytics
  • Deep expertise in digital performance marketing and lifecycle optimization
  • Strong understanding of consumer lending economics (CAC, LTV, delinquency, loss curves, unit economics)
  • Experience building governed, scalable reporting environments
  • Advanced SQL and experience with BI tools and modern data warehouses
Benefits
  • Generous paid time off
  • Competitive medical, dental & vision coverage
  • 401K with company match for US
  • Company-paid life insurance
  • Company-paid short-term and long-term disability
  • Access to mental health and wellness resources
  • Company-paid volunteer time to do good in your community
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLdigital performance marketinglifecycle optimizationreporting controlsdata-driven insightsLTV modelsanalyticsmedia optimizationsegmentationtargeting
Soft Skills
leadershipmentoringstrategic thinkingcommunicationteam building