SMU Business Intelligence and Analytics

B2B Growth Marketing Manager

SMU Business Intelligence and Analytics

full-time

Posted on:

Location Type: Remote

Location: North Carolina • Texas • United States

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Salary

💰 $108,000 - $120,000 per year

About the role

  • Execute full-funnel B2B marketing programs that drive qualified leads, pipeline contribution, and partner engagement across health systems, payors, Veterans Affairs (VA), and enterprise partners.
  • Deliver multi-channel programs across email, paid media, webinars, events, and nurture, with accountability for launch quality, performance, and follow-through.
  • Ensure accurate tracking and reporting in HubSpot and Salesforce, supporting clean handoffs to Sales and visibility into MQLs, pipeline influence, and conversion rates.
  • Use performance insights to refine messaging, targeting, and channel mix, improving campaign ROI and funnel efficiency over time.
  • Support 1:1 and 1:few ABM initiatives for high-priority accounts by contributing to account-specific messaging, content, and coordinated outreach.
  • Help track engagement and surface insights that inform future personalization and targeting.
  • Partner with Lifecycle Marketing and enterprise teams to support referral-to-care conversion.
  • Monitor the referral journey, identify friction points, and help implement data-informed improvements that increase activation and yield.
  • Support testing and iteration across referral touchpoints to reduce drop-off and improve outcomes.
  • Develop and maintain sales enablement and partner-facing materials including pitch decks, one-pagers, case studies, nurture templates, and thought leadership.
  • Adapt content to support different partner audiences and moments in the funnel.
  • Ensure materials are easy to use, up to date, and aligned with SonderMind’s positioning and value proposition.
  • Manage calendar and execution of industry conferences, webinars, roundtables, and co-marketing initiatives.
  • Coordinate lead capture, post-event follow-up, and performance reporting to ensure events contribute to pipeline and partner engagement.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
  • 5–7 years of experience in B2B or demand generation marketing within healthcare, digital health, consulting, or another high-growth environment, with a track record of driving lead and pipeline growth.
  • Strong understanding of B2B marketing channels, including paid media, email, SEO, ABM, and content marketing.
  • Clear bias for action and ownership, with the ability to move from plan to execution and deliver results.
  • Comfortable balancing higher-level planning with hands-on execution in a fast-moving environment.
  • Data-driven and analytical, with experience testing ideas, iterating quickly, and using performance metrics to optimize outcomes.
  • Strong project management skills and experience driving cross-functional initiatives to completion.
  • Hands-on experience with Salesforce, marketing and analytics tools such as HubSpot and Looker.
  • Comfortable operating in ambiguity and motivated by impact, with a willingness to challenge assumptions and improve how work gets done.
Benefits
  • A generous PTO policy, with a minimum of three weeks off per year
  • A holiday schedule that follows standard U.S. holidays
  • Free therapy coverage benefits to ensure employees have access to the care they need (must be enrolled in a qualifying medical plan to participate)
  • Competitive Medical, Dental, and Vision coverage, with plans to meet every need — including HSA (with $1,100 company contribution) and FSA options
  • Employer-paid short-term disability, long-term disability, life & AD&D, plus coverage of the salary difference for up to seven weeks of short-term disability leave (after the required waiting period)
  • Eight weeks of paid Parental Leave; if the parent also qualifies for STD, this benefit is in addition, allowing for 8–16 weeks of paid leave
  • 401(k) retirement plan with 100% match on up to 4% of base salary, immediately vested
  • Join teammates from across the country at our annual company gathering
  • Company shutdown between Christmas and New Year’s
  • Supplemental life insurance, pet insurance, commuter benefits, and more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingdemand generation marketingemail marketingpaid mediaSEOABMcontent marketingdata analysisproject managementcampaign optimization
Soft skills
ownershipaction-orientedadaptabilityanalytical thinkingcross-functional collaborationcommunicationproblem-solvinginitiativeattention to detailstrategic thinking