SMU Business Intelligence and Analytics

Manager

• Own the full referral partnership development process with medium to large health systems, from prospecting through referral readiness and initial referral activation
• Build and execute thoughtful, research driven outreach plans tailored to reach health system and market
• Lead discovery conversations focused on understanding referral workflows, care gaps, decision criteria, and operational readiness
• Build and maintain strong relationships with clinical, operational, and administrative stakeholders through activation
• Maintain accurate CRM records and partner status updates
• Collaborate closely with Account Managers and cross functional partners
• Research and prioritize health system targets using Definitive Healthcare and similar tools
• Analyze referral potential and market dynamics to guide targeting and messaging
• Share insights with sales leadership to inform partnership strategy
• Track outreach and referral performance and recommend adjustments as needed
• Support business development initiatives led by senior sales leaders

Partnership Development Manager, Health Systems

Partnership Development Manager – Health Systems

• Lead negotiations for new and existing payor agreements, including reimbursement rates, financial terms, and contract language, in alignment with SonderMind’s financial and strategic goals
• Own the full contracting lifecycle: from initiating new agreements and amendments through execution, implementation, and operational readiness
• Develop negotiation strategies informed by market dynamics, data analysis, and organizational priorities
• Review and analyze contract language and reimbursement methodologies; recommend modifications that support business objectives and mitigate risk
• Track and report contract status, renewal timelines, negotiated terms, and key performance metrics
• Build and maintain strong relationships with payor partners; prepare and deliver materials for payor presentations and recurring business reviews
• Collaborate closely with cross-functional partners including Revenue Cycle, Credentialing, Finance, Legal, Product, and Customer Service to ensure contracts can be operationalized effectively and meet service standards
• Support additional projects and initiatives as needed based on business priorities

Manager, Payor Strategy

Growth Marketing

• Execute full-funnel B2B marketing programs that drive qualified leads, pipeline contribution, and partner engagement across health systems, payors, Veterans Affairs (VA), and enterprise partners.
• Deliver multi-channel programs across email, paid media, webinars, events, and nurture, with accountability for launch quality, performance, and follow-through.
• Ensure accurate tracking and reporting in HubSpot and Salesforce, supporting clean handoffs to Sales and visibility into MQLs, pipeline influence, and conversion rates.
• Use performance insights to refine messaging, targeting, and channel mix, improving campaign ROI and funnel efficiency over time.
• Support 1:1 and 1:few ABM initiatives for high-priority accounts by contributing to account-specific messaging, content, and coordinated outreach.
• Help track engagement and surface insights that inform future personalization and targeting.
• Partner with Lifecycle Marketing and enterprise teams to support referral-to-care conversion.
• Monitor the referral journey, identify friction points, and help implement data-informed improvements that increase activation and yield.
• Support testing and iteration across referral touchpoints to reduce drop-off and improve outcomes.
• Develop and maintain sales enablement and partner-facing materials including pitch decks, one-pagers, case studies, nurture templates, and thought leadership.
• Adapt content to support different partner audiences and moments in the funnel.
• Ensure materials are easy to use, up to date, and aligned with SonderMind’s positioning and value proposition.
• Manage calendar and execution of industry conferences, webinars, roundtables, and co-marketing initiatives.
• Coordinate lead capture, post-event follow-up, and performance reporting to ensure events contribute to pipeline and partner engagement.

B2B Growth Marketing Manager

Sales Development Rep

• Manage a steady pipeline of inbound and outbound leads to attract and engage licensed therapy providers.
• Lead outbound prospecting through email and cold-call campaigns, continuously testing and refining messaging to improve engagement and conversion.
• Maintain consistent outreach activity across phone, email, and social channels, with accountability to daily and weekly metrics.
• Screen and qualify prospective providers based on licensure, education, and clinical experience requirements.
• Collect, verify, and document provider credentials (including NPI and CAQH) to support credentialing and onboarding.
• Keep CRM records accurate and up to date, including next steps and follow-ups to maintain pipeline momentum.
• Serve as the first point of contact for prospective providers, delivering a thoughtful and professional recruitment experience.
• Partner closely with the credentialing team to ensure a smooth transition from recruitment to active provider status.
• Contribute to team growth by participating in interviews, sharing best practices, and supporting the onboarding of new SDRs.
• Own individual performance goals by tracking results, seeking feedback, and continuously improving outreach strategies.

Partnership Development Manager, Health Systems

Partnership Development Manager – Health Systems

Manager, Payor Strategy

Manager, Payor Strategy

B2B Growth Marketing Manager

Sales Development Representative