Smith

Director, Lifecycle Strategy – Marketing Technology, B2B

Smith

full-time

Posted on:

Location Type: Hybrid

Location: Columbus • Ohio • United States

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Lead client and stakeholder workshops to define B2B customer journey stages, map user journeys, and identify high-impact opportunities for personalization and automation.
  • Create experience-led, system-ready journey architecture that translates into platform logic (events, triggers, states, scoring, segments).
  • Establish segmentation frameworks, lead scoring models, and re-engagement programs aligned to B2B buying cycles and multi-stakeholder decision processes.
  • Define KPIs, success metrics, and measurement frameworks for lifecycle stages (engagement, conversion, retention, and expansion).
  • Identify required and available data sources for CRM, CDP, website, and marketing platforms.
  • Partner with analytics to implement attribution models, reporting dashboards, and closed-loop reporting.
  • Serve as a strategic advisor to enterprise clients, influencing decision-makers and guiding digital transformation initiatives.
  • Mentor and guide internal teams across strategy, UX, data, and development to align work to lifecycle and MarTech objectives.
  • Support sales and account teams by defining solution approaches, estimating work, shaping proposals, and presenting strategy.
  • Communicate complex concepts clearly to technical and non-technical stakeholders.

Requirements

  • 8-12 years in lifecycle marketing, customer journey strategy, marketing technology, CRM/CDP strategy or related roles.
  • Deep expertise in B2B marketing and lifecycle programs involving long, multi-stakeholder buying cycles.
  • Strong understanding of enterprise MarTech ecosystems (CRM, CDP, MAP, analytics platforms, integrations, data models).
  • Experience governing and optimizing customer journeys across platforms such as SAP Emarsys, Salesforce, Salesforce Marketing Cloud, Klaviyo, HubSpot, or similar.
  • Experience designing multi-touch attribution models in B2B environments with technical depth to guide, test, and validate MarTech execution.
  • Demonstrated ability to translate strategy into system-ready requirements and validate technical execution.
  • Experience and aptitude for embracing AI to increase efficiency and quality.
  • Strong client-facing leadership experience in agency, consulting, or enterprise environments.
  • Excellent communication skills with the ability to influence senior stakeholders and lead complex planning initiatives.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer journey strategyB2B marketingmulti-touch attribution modelsdata modelssegmentation frameworkslead scoring modelsexperience designdigital transformationMarTech execution
Soft Skills
client-facing leadershipcommunication skillsinfluencing stakeholdersmentoringstrategic advisingguiding teamscomplex planningcollaborationproblem-solvingadaptability