Smith

Analyst

• Lead interactive group workshops and requirements sessions to identify strategic drivers and develop required use cases, functional and technical requirements.
• Provide SAP Commerce (Hybris) business solution domain expertise including the functional use of hybris, its various administrative cockpits and the b2b and b2c accelerators.
• Develop functional requirements documentation in the form of user stories, process flows, and user acceptance criteria.
• Act as a bridge between the client, technical, strategy and creative teams; facilitating internal, technical and client design reviews; and ensuring that delivered application remains true to the creative design, strategic direction and defined business outcomes.
• Lead the maintenance of the project team collaboration space (Confluence) and issue/task management system (Jira).

Senior Functional Analyst

Marketing

• Lead client and stakeholder workshops to define B2B customer journey stages, map user journeys, and identify high-impact opportunities for personalization and automation.
• Create experience-led, system-ready journey architecture that translates into platform logic (events, triggers, states, scoring, segments).
• Establish segmentation frameworks, lead scoring models, and re-engagement programs aligned to B2B buying cycles and multi-stakeholder decision processes.
• Define KPIs, success metrics, and measurement frameworks for lifecycle stages (engagement, conversion, retention, and expansion).
• Identify required and available data sources for CRM, CDP, website, and marketing platforms.
• Partner with analytics to implement attribution models, reporting dashboards, and closed-loop reporting.
• Serve as a strategic advisor to enterprise clients, influencing decision-makers and guiding digital transformation initiatives.
• Mentor and guide internal teams across strategy, UX, data, and development to align work to lifecycle and MarTech objectives.
• Support sales and account teams by defining solution approaches, estimating work, shaping proposals, and presenting strategy.
• Communicate complex concepts clearly to technical and non-technical stakeholders.

Director, Lifecycle Strategy – Marketing Technology, B2B

• Thoroughly test in the Commerce environment to ensure accuracy and prevent potential misuse or financial loss due to promo issues.
• Deploy tested promotions to the production environment.
• Research and troubleshoot issues related to promotions and other site functionalities.
• Maintain site data including product details, user information and general content updates.
• Assist with site testing for bug fixes, enhancements and production issue resolution.
• Investigate and help resolve production issues, especially those related to promotions.
• Collaborate with cross-functional teams to ensure smooth site operations.
• Align working hours with client time zone to support operational needs as needed.

Functional Analyst

Backend Engineer

• Develop and document detailed technical specifications for assigned SAP Commerce Cloud components and integrations
• Lead development team scrum sessions
• Conduct code reviews for the development team
• Work with Solution Architects, Project Managers, and other Developers to estimate the level of effort required to implement assigned work packages
• Develop, customize, and debug assigned SAP Commerce Cloud components and extensions, conforming to SAP Commerce Cloud best practices and Smith development standards, using Java, Spring, and related technologies
• Create data models necessary for SAP Commerce Cloud projects, including products, catalogs, storefronts, customers, orders, and more
• Manipulate raw product, inventory, or customer data (database, XML, XLS, CSV, etc.) into formats suitable for loading into SAP Commerce Cloud, and configure one-time or recurring data imports
• Provide status reports and escalate issues as appropriate to the Project Manager and Solution Architect
• Deliver high-quality SAP Commerce Cloud components and integrations on time
• Lead, coach, and mentor team members

Senior Functional Analyst

Director, Lifecycle Strategy – Marketing Technology, B2B

Functional Analyst

SAP Commerce Cloud, Technical Architect