Smile.io

Senior Product Marketing – Growth Lead

Smile.io

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$160,000 per year

Job Level

Senior

About the role

  • Build and operate repeatable ads to landing page to demo systems, with clear hypotheses, experimentation, and learnings
  • Own landing page strategy and copy to support lead generation and conversion
  • Personally create content, or multiply on-brand content that exists, without relying on a designer for day-to-day execution
  • Create high-quality merchant success stories and practical thought leadership (case studies, video, webinars, educational content) that generate demand and can be reused across surfaces
  • Distribute and repurpose content across multiple channels so your work compounds rather than ships once
  • Build and operate nurture campaigns for lead lists, event attendees, and other known audiences, with clear goals tied to lead generation and conversion
  • Partner with Product to translate what Smile does into clear, differentiated merchant-facing value, without long strategy resets
  • Support Sales with narratives, decks, and proof points that reflect how merchants actually buy
  • Experiment with new channels, including outbound email, when they clearly support lead generation

Requirements

  • Senior-level experience owning product marketing and growth initiatives at a startup or growth-stage company
  • Proven ability to personally execute and create content, not just brief or delegate
  • Demonstrated ability to produce usable copy, campaigns, and assets without heavy design dependency
  • Strong judgment around messaging, positioning, and merchant psychology
  • Experience running demand generation experiments and tying work to lead and conversion outcomes
  • Comfort working directly with founders and incorporating feedback without slowing execution
  • Familiarity with modern marketing tooling and AI-assisted workflows to move quickly
  • Shopify ecosystem experience preferred, or a demonstrated ability to ramp into a new ICP quickly
Benefits
  • Additional $30,000 CAD performance-based bonus tied to lead generation and conversion outcomes
  • Equity included
  • Annual company-wide offsite!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationcopywritingdemand generationlead generationcampaign managementnurture campaignsexperimentationmerchant success storiesthought leadershippositioning
Soft Skills
strong judgmentexecutioncollaborationadaptabilitycommunicationfeedback incorporationstrategic thinkingcreativityproblem-solvingindependence