SMG

Analytics Manager

SMG

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £53,000 per year

About the role

  • Leading, managing and developing a team of Data Scientists, setting priorities and raising the bar on delivery quality
  • Driving new applications of Boots’ Advantage Card first-party data through advanced measurement solutions (e.g. predictive analytics, causal modelling, optimisation)
  • Owning and communicating roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG, showing how advanced analytics unlocks growth and competitive advantage
  • Overseeing advanced analytics and insight delivery across projects such as campaign effectiveness, omnichannel measurement, and customer-level analysis
  • Acting as a senior analytics partner to clients, leading conversations on objectives, measurement challenges, and insight opportunities
  • Identifying and building deeper metrics and measurement solutions for existing and emerging channels to create strategic client value

Requirements

  • Strong experience in marketing effectiveness and advanced analytics (e.g. forecasting, regression, segmentation, machine learning)
  • Confidence working with customer-level, first-party data at scale
  • The ability to translate complex analysis into clear, compelling stories for non-technical audiences and build trusted-advisor relationships with senior stakeholders
  • A forward-thinking, curious mindset with a drive to innovate and improve measurement approaches
  • Excellent organisation skills, able to juggle multiple complex projects and stakeholder groups
  • Proven people leadership, motivating, developing, and growing high-performing data science teams
  • Understanding of data pipelines/data warehouse environments to partner effectively with data engineering/platform teams
  • Familiarity with digital measurement tools (e.g. Google Analytics, Criteo)
Benefits
  • 10% discretionary bonus
  • £1,800 yearly wellbeing fund (on top of your salary!)
  • Free Headspace subscription
  • £500 yearly “Learning Fund” for learning
  • 4 extra Wellbeing Days off per year
  • 4pm finishes every Friday
  • Flexible and hybrid working
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
predictive analyticscausal modellingoptimisationforecastingregressionsegmentationmachine learningdata pipelinesdata warehouse
Soft Skills
leadershipcommunicationorganisationrelationship buildinginnovationcuriosityproject management