SMG - Service Management Group

Director of Product Marketing

SMG - Service Management Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Develop and implement go-to-market strategies for new product launches and updates.
  • Define target market segments and create tailored messaging and positioning for each.
  • Collaborate with Product, Sales, Marketing, and other teams to ensure successful product launches and ongoing marketing support.
  • Partner closely with Executive Leadership Team, serving as a strategic voice in overall product vision and roadmap.
  • Provide a cohesive content strategy that aligns with the overall brand and product messaging.
  • Craft compelling narratives that effectively communicate the value and benefits of our products to various stakeholders.
  • Oversee the creation of high-quality product content, including presentations, sales collateral, user guides, and other supporting documentation.
  • Partner with Marketing as needed to consult on the creation of high-quality content, including case studies, whitepapers, blog posts, videos, and presentations.
  • Build and maintain strong relationships with industry analysts to enhance the company's visibility and reputation in the XM industry.
  • Manage and coordinate analyst briefings, inquiries, and research engagements.
  • Develop and execute strategies to influence analyst reports and ensure positive coverage of our products.
  • Create and deliver sales tools, training materials, and presentations to support the Sales and Client Org teams.
  • Train Sales and Client Org teams on product positioning, storytelling techniques, and competitive differentiation.
  • Conduct market research to understand customer needs, market trends, and the competitive landscape.
  • Use insights from research to inform product positioning, messaging, and overall marketing strategy.
  • Lead and mentor a team of product marketing professionals, fostering a collaborative and high performance culture.
  • Set clear performance goals, provide regular feedback, and support professional development for direct reports.
  • Establish KPIs and metrics to measure the effectiveness of product marketing initiatives.
  • Analyze campaign performance and make data-driven adjustments to optimize results.

Requirements

  • Bachelor’s degree or equivalent work experience required.
  • 10+ years of experience in product marketing, with a preferred focus on XM industry
  • Proven expertise in storytelling, content creation, and analyst relations
  • People focused with strong leadership skills and experience developing and managing a team.
  • Excellent communication and presentation skills, with the ability to convey complex ideas simply and persuasively.
  • Ability to build and maintain relationships with key stakeholders, including analysts, customers, and internal teams.
  • Strong analytical skills and a data-driven approach to decision-making
  • Expertise in go-to-market strategies and product launch management
  • Experience with rebranding, particularly following an acquisition.
  • Comfortable working in a fast-changing environment
Benefits
  • Unlimited PTO
  • Tech provided
  • Diverse, experienced, friendly team which will welcome you, support you and challenge you
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategiesproduct launch managementcontent creationstorytellingmarket researchanalyst relationsKPI establishmentcampaign performance analysisdata-driven decision-makingrebranding
Soft Skills
leadershipcommunicationpresentation skillsrelationship buildingteam managementcollaborationmentoringanalytical skillsadaptabilitystrategic thinking
Certifications
Bachelor's degree