SMB Team

Marketing Director

SMB Team

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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Salary

💰 $115,000 per year

Job Level

Lead

About the role

  • Spearhead the SMB Team’s entry into non-legal business segments by building a high-growth marketing engine.
  • Refine brand positioning and launch multi-channel lead generation campaigns.
  • Own the full funnel from initial ad spend to lead nurturing and performance analysis.
  • Design, launch, and measure paid ad campaigns, optimizing for scale and efficiency.
  • Create and execute a content calendar spanning website content to organic social media posts.
  • Track, report, and analyze results while continuously raising performance bars.

Requirements

  • 10+ years of Marketing experience, with a proven track record in a "full-stack" or "growth" role within a small-to-midsize business
  • Must have experience launching new products and/or entering new markets
  • Ability to both strategize at 30,000 feet and execute at 1 foot (doing the work yourself)
  • Proactive, "owner" mentality with a bias for action and experimentation
  • Advanced analytics and data background. Ability to turn data into insights and outcomes.
  • Experience managing budgets of 5-6 figures per month
  • Expert level proficiency in paid media, particularly paid social, and marketing funnels
  • Advanced expertise in CRM/Marketing automation
  • Excellent copywriter capable of adjusting brand voice for different audiences and channels
  • Experience leading teams of at least 1-2 people
  • Strong marketing operations and project management skills
  • Intermediate+ expertise in HubSpot Marketing, particularly Marketing Hub
Benefits
  • We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
  • FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
  • Team member education and learning budget on courses, events and books.
  • Company activities, outings, and retreats.
  • 401(k) with a 3% Match.
  • WFH or come to the office. The choice is yours!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketinglead generationpaid ad campaignscontent calendaranalyticsdata analysisCRMmarketing automationcopywritingproject management
Soft Skills
strategic thinkingexecutionproactiveowner mentalitybias for actionexperimentationteam leadershipstrong communicationadaptabilityperformance optimization