
Field Marketing Director, Global Accounts
Smartsheet
full-time
Posted on:
Location Type: Remote
Location: Washington • United States
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Salary
💰 $175,000 - $223,750 per year
Job Level
Tech Stack
About the role
- Own Strategic Account Marketing Strategy: Align marketing investment to enterprise revenue targets, pipeline gaps, and long-term growth priorities for Smartsheet’s most critical global customers.
- Drive High-Impact ABM: Achieve account and segment pipeline and engagement goals through sophisticated account-based marketing strategies and tactics tailored to a select portfolio of high-value accounts.
- Orchestrate Bespoke Engagement: Design and execute ABM 1:1 and 1:few marketing motions, including high-touch executive programs, customized workshops, and networking tailored to specific segment needs based on intent, propensity, and readiness data.
- Establish FMM as a Strategic Partner: Serve as a strategic consultant to Global Account Directors, integrating marketing into annual account research and territory planning with shared ownership of GTM outcomes.
- Deliver Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program that meets regional pipeline, awareness, and customer upsell objectives.
- Drive Executive Alignment: Facilitate strategic connections between Smartsheet’s executive leadership and key decision-makers within your portfolio to foster long-term partnership and trust.
- Master Buying Committee Orchestration: Use intent data and account insights to map complex buying committees, deploying targeted messaging for diverse stakeholders from IT to C-suite executives.
- Maintain Operational Rigor: Own budget allocation and ROI accountability for your portfolio; establish regular performance inspection cadences with Sales to identify gaps and course-correct quickly.
- Lead Through Change: Navigate evolving operating models and new processes, ensuring consistent execution while allowing flexibility for account-specific needs.
- Represent the Field: Bring strategic account-level insights to global planning and cross-functional leadership reviews to influence broader global strategy.
Requirements
- 12+ years of B2B marketing experience, including senior roles supporting complex enterprise sales motions and Account-Based Marketing (ABM).
- Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact (NRR) in multi-stakeholder buying environments.
- Strategic Builder Mindset: Experience establishing and scaling field marketing programs and operating models from the ground up.
- Data-Driven Mindset: Strong proficiency using Salesforce and Tableau to provide executive-level reporting and data-informed strategy.
- Executive Presence: Exceptional cross-functional leadership skills and the ability to influence senior-level internal and external stakeholders.
- Ability to Navigate Ambiguity: Comfortable managing competing priorities and evolving strategy while maintaining momentum and accountability.
- B2B SaaS experience strongly preferred.
Benefits
- Medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Account-Based Marketing (ABM)pipeline creationrevenue impactfield marketing programsdata-informed strategy
Soft Skills
cross-functional leadershipinfluencenavigate ambiguitystrategic thinkingexecutive presence