Smartsheet

Creative Director

Smartsheet

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $191,250 - $223,750 per year

Job Level

Lead

About the role

  • Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel
  • Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency
  • Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage
  • Develop and maintain brand guidelines, ensuring consistency across all channels while adapting creative expression to performance contexts (paid social, SEM, email, landing pages, etc.)
  • Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights to continuously optimize creative output
  • Manage budgets and timelines across a high volume of concurrent projects, prioritizing ruthlessly and delivering on-time without sacrificing quality
  • Oversee creative QA and approval workflows, providing clear, actionable feedback and holding a high bar for craft and effectiveness
  • Maintain a lean, strategic set of agency and freelance relationships for specialized or overflow needs, while actively building internal capability to reduce external spend over time
  • Present creative concepts and campaign strategies to internal stakeholders and leadership, connecting creative decisions to business outcomes
  • Stay current on trends in B2B digital marketing, performance creative, design, and emerging tools bringing relevant innovations into the team's practice
  • Take on additional cross-functional leadership responsibilities as needed

Requirements

  • 12+ years of B2B creative and design experience, with meaningful time spent in demand generation or performance marketing contexts
  • Demand-Centric Track Record: Demonstrated success producing creative that drives measurable pipeline impact, not just brand awareness in high-growth B2B environments
  • In-House Builder: Experience standing up or scaling an internal creative function, with a clear bias toward building capability inside the organization rather than defaulting to agencies
  • Campaign Fluency: Hands-on familiarity with integrated demand campaigns understanding how creative works across paid, owned, and earned channels to move buyers through the funnel
  • Enterprise Expertise: Ability to tailor messaging and creative for complex buying committees, multiple personas, and long sales cycles
  • Builder Mentality: Comfortable with ambiguity, energized by building process from the ground up, and able to lead cross-functional teams without heavy infrastructure
  • B2B SaaS experience strongly preferred
  • Proven experience leading creative teams in a demand generation or performance marketing environment
  • Strong portfolio demonstrating campaign creative across digital channels (paid media, email, landing pages, social) with clear connection to pipeline or conversion outcomes
  • Excellent leadership and team-building skills, with a track record of developing in-house creative capability and reducing agency dependency
  • Deep understanding of B2B buyer journeys, audience segmentation, and how creative adapts across funnel stages
  • Fluency in creative performance metrics and the ability to use data to inform and iterate on creative strategy
  • Proficiency in creative tools including Adobe Creative Suite, Figma, and emerging AI-assisted design tools
  • Strong project management instincts able to manage high creative volume, competing priorities, and tight timelines
  • Clear, persuasive communicator who can connect creative rationale to marketing and business goals
Benefits
  • Medical/vision and dental coverage options for full-time employees
  • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
  • Monthly stipend to support your work and productivity
  • Flexible Time Away Program, plus Sick Time Off
  • US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
  • US employees receive 12 paid holidays per year
  • Up to 24 weeks of Parental Leave
  • Personal paid Volunteer Day to support our community
  • Opportunities for professional growth and development including access to Udemy online courses
  • Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
  • Teleworking options from any registered location in the U.S. (role specific)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B creative experiencedemand generationperformance marketingcampaign strategyA/B testingcreative performance metricsaudience segmentationproject managementcreative QApipeline impact
Soft Skills
leadershipteam-buildingcommunicationstrategic thinkingprocess buildingcross-functional leadershipadaptabilitymentoringprioritizationpersuasiveness