
Senior Director, Product Marketing
Smartsheet
full-time
Posted on:
Location Type: Remote
Location: Washington • United States
Visit company websiteExplore more
Salary
💰 $263,750 - $306,250 per year
Job Level
Tech Stack
About the role
- Develop a deep understanding of enterprise customer needs, pain points, and buying behaviors to craft compelling narratives that differentiate Smartsheet in the market
- Define and execute the end-to-end product marketing strategy for our enterprise solutions, including positioning, messaging, value propositions, launches and go-to-market plans that resonate with enterprise decision-makers
- Partner closely with Sales, Marketing, Customer Excellence, and Product to define effective messaging, campaigns, playbooks, and demos that enable revenue growth
- Create compelling, customer-centric content that translates complex product capabilities into clear business value for enterprise audiences
- Serve as the lead spokesperson for our enterprise solutions in strategic customer interactions, analyst briefings, and industry events
- Leverage data-driven insights and customer research to continuously refine messaging strategies and measure business impact
- Lead, mentor, and develop a team of senior product marketers—setting clear goals, providing guidance, and fostering a supportive, high-performing culture
- Build strong relationships with senior stakeholders and executive leadership, influencing without authority to drive clarity and momentum
- Take on additional cross-functional leadership responsibilities as needed
Requirements
- Bachelor's degree in business or equivalent discipline; MBA preferred
- 12+ years of product marketing experience in enterprise B2B SaaS; cloud and AI experience strongly preferred
- 7+ years of people management experience, with a proven track record of building and leading high-performing product marketing teams
- Deep understanding of enterprise software, with the ability to translate technical innovations into business value
- Demonstrated ability to define vision and strategy, translate them into actionable narratives and content, and deliver high-impact outcomes through product launches and campaigns
- Expertise in crafting clear, compelling, and differentiated messaging and content that resonates with enterprise buyers and stands out in the market
- Excellent communication and presentation skills, with experience engaging executives, industry analysts, and key stakeholders
- Strong cross-functional leadership skills with proven ability to influence senior stakeholders and drive alignment across Product, Sales, Marketing, and Customer Success
- Data-driven mindset, leveraging customer insights and market research to continuously refine and validate messaging strategies
- Customer-obsessed approach with passion for solving complex enterprise problems
- Ability to thrive in a fast-paced, highly collaborative environment
Benefits
- Medical/vision and dental coverage options for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingenterprise B2B SaaScloud computingartificial intelligencemessaging strategycontent creationdata analysismarket researchproduct launchescampaign management
Soft Skills
communication skillspresentation skillsleadershipmentoringrelationship buildinginfluencingcollaborationcustomer-centric approachstrategic thinkingproblem-solving
Certifications
Bachelor's degreeMBA