Smalls

Chief Marketing Officer

Smalls

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $275,000 - $325,000 per year

Job Level

Lead

About the role

  • End-to-end responsibility for revenue growth
  • Demand generation strategy across all categories and channels
  • Forecasting, targets, and performance reporting across all categories and channels
  • Management of the digital product roadmap prioritized tied to revenue impact
  • Partners with the CBO to align brand meaning, creative, and product design
  • Scales brand and product marketing initiatives through paid amplification
  • Ensures growth velocity without eroding trust or experience quality
  • Manage budget ownership for TOF and growth amplification
  • Responsible for conversion rate optimization (CRO) and digital merchandising

Requirements

  • Proven track record of scaling top-line revenue through aggressive Top-of-Funnel (TOF) strategies and relentless Conversion Rate Optimization (CRO)
  • Deep digital fluency
  • Experience leading experimentation and growth within digital products
  • Ability to treat site experience as a living, breathing commercial engine
  • Speed, a desire to win, and a bias for action
  • Ability to lead with instinct and understand cultural zeitgeists
  • Experience in working alongside founders in brand-led businesses
Benefits
  • Fully paid Health, Vision, and Dental insurance
  • 4-day work week
  • Unlimited PTO
  • Free cat food every month
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
revenue growthdemand generationforecastingperformance reportingdigital product roadmapconversion rate optimizationdigital merchandising
Soft Skills
leadershipstrategic thinkingcollaborationinstinctive decision-makingadaptabilityspeeddesire to winbias for action