Smalls

Growth Marketing

• Take direct ownership of performance across a mix of channels, flexing between digital, offline, and experimental opportunities.
• Build playbooks for new channel launches by testing quickly, learning efficiently, and scaling what works.
• Partner with internal teams and external vendors to execute and optimize campaigns.
• Research, evaluate, and launch new acquisition channels (Ex. Reddit, TikTok, OOH, etc).
• Develop playbooks to scale successful tests into repeatable growth drivers.
• Present business cases and performance forecasts to marketing leadership.
• Partner with other channel leads to ensure holistic acquisition strategies and coordinated messaging.
• Collaborate with analytics to build dashboards and regularly report out performance insights to stakeholders.
• Support integrated campaign planning that spans both online and offline channels.
• Accurately forecast spend, CAC, and new customer contribution by channel.
• Reallocate spend dynamically to maximize efficiency and scale.
• Build and manage structured testing roadmaps for existing and emerging channels.
• Develop hypotheses, define success metrics, and analyze results to inform future strategy.
• Share learnings with the broader marketing team to uplevel growth strategy across the board.

Growth Manager