Smalls

Chief Marketing Officer

• End-to-end responsibility for revenue growth
• Demand generation strategy across all categories and channels
• Forecasting, targets, and performance reporting across all categories and channels
• Management of the digital product roadmap prioritized tied to revenue impact
• Partners with the CBO to align brand meaning, creative, and product design
• Scales brand and product marketing initiatives through paid amplification
• Ensures growth velocity without eroding trust or experience quality
• Manage budget ownership for TOF and growth amplification
• Responsible for conversion rate optimization (CRO) and digital merchandising

Financial Planning and Analysis

• Partner with Accounting to ensure accurate month-end close, variance explanations, and reconciliations.
• Drive monthly business-facing financial reporting including but not limited to: key KPI tracking, performance vs plan analyses & sensitivity analyses.
• Build and maintain a suite of short- and long-range financial models (P&L, rolling cash forecast).
• Maintain rolling forecasts and drive regular scenario modeling to stress-test assumptions.
• Drive the annual budgeting process & ongoing budget review conversations, collaborating with cross-functional leaders.
• Serve as the finance counterpart bringing a deep understanding of inventory economics including COGS analysis.
• Partner with Operations and Supply Chain to forecast cost trends and impact analyses.
• Understand and model omnichannel cash flow dynamics.
• Support capital strategy including debt and equity management, capital allocation, and reporting to investors.
• Present insights and forecasts to senior leadership & external audiences.

Chief Marketing Officer

Director of Finance