Product Manager, Growth

Smalls

Product Manager managing customer discovery and conversion for a DTC cat food brand. Leading experimentation to enhance purchasing experiences and collaborating with Marketing and Engineering.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $155,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) and A/B testing, with a strong understanding of e-commerce fundamentals and marketing signals infrastructure. Proven ability to execute high-priority projects in collaboration with engineering and marketing teams.

Highest-signal resume keywords

A/B TestingConversion Rate Optimization (CRO)E-Commerce FundamentalsMarTech ToolingSQL/Analytics Tooling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingConversion Rate Optimization (CRO)E-Commerce FundamentalsLanding Page TestingAttributionEvent Quality AnalysisDigital Retail ExperienceSubscription DTC Experience

Soft Skills

Fast LearnerStrong Executor

Tools & Technologies

MarTech ToolsShopifyAnalytics Tooling

Industry Keywords

Conversion FunnelPurchase PathsPDPCLPCheckout

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the conversion funnel from first site visit through first box
Run experimentation program at a high tempo with A/B tests and landing page experiments
Partner closely with Marketing on tracking and MarTech tooling
Shape how purchasing works at Smalls
Scope and complete high-priority problems with Engineering
Own CRO program, MarTech tooling, and e-commerce purchase paths

Requirements

What you’ll need

Strong A/B testing track record
Understand marketing signals infrastructure (attribution, pixels, event quality)
Real CRO programs with LP testing experience
Knowledge of e-commerce fundamentals (PDP, CLP, checkout)
Fast learner and strong executor
Experience in a digitally native retailer
Nice to have: subscription DTC experience, Shopify, SQL/analytics tooling fluency

Benefits

Comp & perks

Fully paid Health, Vision, and Dental insurance
4-day work week
Unlimited PTO
Free cat food every month