Sleep Country

Performance Marketing Specialist

Sleep Country

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$60,000 - CA$80,000 per year

About the role

  • Plan, execute, and manage paid campaigns across social media platforms (Facebook, Instagram) and other digital channels (TikTok, Pinterest, Reddit, etc.).
  • Develop audience targeting and bidding strategies to reach and convert prospects and existing users.
  • Monitor and analyze campaign performance metrics, optimizing for conversion rate, cost efficiency, and overall ROI.
  • Conduct experiment testing on ad creatives, copy, and landing pages to improve performance.
  • Collaborate with creative and content teams to develop engaging ad content that aligns with brand messaging.
  • Prepare regular performance reports and provide actionable insights for continuous improvement.
  • Manage campaign budgets and ensure efficient allocation of ad spend.
  • Stay updated on Meta Ads policies, platform changes, and performance marketing trends.
  • Support the overall digital marketing strategy through collaboration with SEO, content, and analytics teams.
  • Identify opportunities for new growth channels and optimization techniques.

Requirements

  • Minimum of 2-3 years of hands-on experience in Meta Ads (Facebook, Instagram) and performance marketing.
  • Post-secondary education with a degree or diploma in a relevant field considered an asset.
  • Proficiency with Meta Ads Manager, TikTok Ads, Commerce Manager, TikTok Shop, Pinterest, Reddit, Product Catalog Feed and analytics tools (e.g.creating reports).
  • Experience in conversion tracking, remarketing, and audience segmentation.
  • Excellent analytical, problem-solving, and project management skills.
  • Strong communication and presentation abilities.
  • Data-driven mindset with a focus on measurable results.
  • Creative thinker with the ability to translate strategy into effective ad executions.
  • Highly organized and detail-oriented.
  • Ability to manage multiple campaigns and deadlines.
  • Collaborative and proactive team player.
Benefits
  • We prioritize diversity and inclusivity in our company culture
  • Growth opportunities with an emphasis on hiring from within
  • You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
  • You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
  • We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
  • Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
  • Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
  • We foster a healthy work-life balance with our company's supportive environment
  • This is not just a job but a CAREER with potential opportunities for growth and advancement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta Adsperformance marketingaudience targetingbidding strategiesconversion trackingremarketingaudience segmentationcampaign performance metricsad creatives testingdata analysis
Soft Skills
analytical skillsproblem-solvingproject managementcommunicationpresentation abilitiesdata-driven mindsetcreative thinkingorganizational skillsdetail-orientedteam collaboration