Sleeman Breweries Ltd.

Sales

• As a merchandiser covering the Montreal (Downtown, Plateau, Rosemont, NDG) and Laval territories, you will directly contribute to customer satisfaction and to the optimal visibility of our products at retail locations.
• In-store merchandising and execution
• Ensure product rotation and check freshness codes/dates.
• Install merchandising and promotional materials at the point of sale (POS) to support promotions or product launches.
• Support the regional sales team in achieving targets.
• Build and maintain strong professional relationships with customers and perform regular follow-up.
• Attend team meetings and share customer feedback and business opportunities.

Merchandiser - Sales

Security Engineer

• Operational health and safety support
• Ensure follow-up on inspections, audits, training, etc.
• Provide H&S orientation to new employees
• Monitor H&S performance indicators (statistics, dashboards, etc.)
• Coordinate health and safety committee activities: planning, compiling inspections, facilitating meetings and drafting minutes
• Provide H&S tools and communication materials for all sites
• Identify hazards, analyze risks and develop action plans
• Plan and conduct emergency preparedness drills
• Manage various H&S-related special projects
• Ensure compliance of H&S programs
• Contribute to the development of the Quebec H&S strategic plan, particularly for logistics, and monitor progress of actions
• Lead the implementation of H&S programs in satellite warehouses
• Provide administrative support to the H&S Specialist
• Manage compensation and return-to-work
• Manage compensation and return-to-work files, including preparing and sending documents required by the CNESST
• Maintain regular communication with healthcare professionals, injured employees and management
• Collaborate with the H&S Specialist and the specialist for health, disability and wellness programs to develop and monitor return-to-work plans

Health and Safety Advisor

• Sales development and territory management
• Achieve sales, revenue, and territory growth targets.
• Develop and maintain strong professional relationships with customers.
• Advise customers on Sleeman products, promotions, and sales opportunities.
• Work with customers to develop their business plans and set priorities.
• Collaborate with Sales Management and customers to establish spending budgets and set objectives.
• Conduct regular business reviews to analyze performance and adjust programs as needed.
• Manage expenses in accordance with established budgets and apply loss-prevention practices.
• Analyze sales data and leverage territory knowledge to identify opportunities and execute sales plans.
• Coordinate and implement key account programs and marketing initiatives.
• Provide feedback on the design, execution, and effectiveness of programs.
• Ensure compliance with merchandising standards.
• Work to secure additional shelf space and improve product visibility/accessibility.
• Keep customer information and sales data up to date in the CRM.
• Participate in team meetings and provide relevant local insights to Sales Management.
• Stay informed about industry trends and changes in the competitive market.
• Comply with food safety standards and report any non-compliance.

Sales Representative – Local Market

Analyst

• Support and maintain the Beer & RTD sales forecast for the Canadian market, ensuring accuracy and timeliness
• Prepare documentation and reports to support key stakeholders in decision-making
• Communicate weekly forecast changes to Supply Chain teams so demand and production plans can be adjusted accordingly
• Conduct regular analysis of historical sales and distribution trends to provide insights for Sales and Marketing planning
• Analyze and report on trends and impacts of various activities on forecast (e.g., brand performance, volume changes, cannibalization, holidays, promotional execution)
• Proactively consult with Marketing, Sales, and Finance teams to support the Senior National Forecast Specialist in developing monthly latest estimates and annual budget forecasts
• Work closely with Sales and Marketing, Regional Sales Planners, Supply Chain Managers, Production teams, and third-party partners (co-packers/repackers) to ensure timely analysis and mitigate risks to delivery while minimizing obsolescence
• Participate in regional commercial SMAC meetings and lead forecast discussions during weekly regional S&OP meetings, including forecast accuracy, new SKU introductions, and promotional activities
• Report and measure weekly/monthly forecast performance and provide updates on discontinuous activity
• Update weekly S&OP reports and support the annual Margin Enhancement exercise and delist process for identified items
• Provide ad-hoc forecasting and reporting as required
• Support the Food Safety Management System (FSMS) by reporting concerns, integrating FSMS requirements into supply chain activities, and driving continual improvement.

National Forecast Analyst

Account Executive

• Achieve territory sales volume, revenue, and share growth targets within the retail & on-premise channels (LCBO, TBS, Grocery, Convenience, On-Premise)
• Establish business relationships with customers (Retail/On-Premise)
• Advise/provide recommendations regarding Sleeman products, promotions, and sales opportunities; and work with customers to develop account plans and priorities
• Work with Sales management and customers to develop spending budgets and set targets
• Hold regular business reviews with customers to discuss product performance and adjust or revise programs or targets as required
• Manage expenses within the established budget and implement MUDA reductions
• Review sales data and apply knowledge of the territory to identify opportunities and execute sales plans
• Coordinate and execute various Key Account and Marketing programs and provide feedback concerning the design, implementation, and effectiveness of programs
• Maintain merchandising standards and work to influence space allotments and product visibility/accessibility based on analysis of sales
• Maintain up-to-date customer information and sales data in customer relationship management software (CRM)
• Participate in team meetings and provide the Sales management team with detailed local market intelligence as required
• Remain apprised of industry trends and changes in the competitive environment
• Perform other related duties as required

Sales Representative – Contract

• Reporting to the Provincial Sales Director, the Sales Director represents the company within their territory, grows Sleeman Breweries’ presence with customers, and oversees the execution of commercial activities to achieve sales objectives.
• Develop and execute sales strategies to meet the district’s volume and gross margin targets.
• Provide direction and leadership to the district field sales team and manage performance (coaching, succession planning, development) for approximately 7 to 10 team members.
• Contribute to the development and execution of district strategic plans; recommend adjustments to ensure the region stays on track to meet its goals.
• Build strong relationships with customers across the territory to maximize sales opportunities and customer satisfaction; may be involved in key account management depending on the region.
• Manage district sales expenses within the established budget and implement MUDA reductions.
• Collaborate with regional Marketing, Sales, Supply Chain and HR teams to ensure the district meets execution targets.
• Stay informed of industry trends, market conditions and competitor activity to adapt sales strategies and tactics.
• Report on district performance results and identify opportunities for continuous improvement.
• Ensure that all work carried out by the team complies with applicable legislation.
• Perform any other related duties as required.

Merchandiser - Sales

Health and Safety Advisor

Sales Representative – Local Market

National Forecast Analyst

Sales Representative – Contract

Sales Director – Small Format