Sleeman Breweries Ltd.

Brand Manager

• Reporting to the National Brand Manager - Sleeman and Social, Digital Improvement, the National Assistant Brand Manager - Sleeman and Social, Digital Improvement is responsible for developing, supporting and executing national advertising initiatives for the Sleeman brand. This role also leads the Sleeman social media strategy and execution, while driving continuous improvement in social media processes across the National Brand team. This is a hybrid work model with 2 days per week minimum in office.
• Strategic Planning & Brand Leadership
• Develop the strategy and lead the execution of key advertising or national activities for the Sleeman Brand including National Sponsorship.
• Development of 3-year brand strategies and plans for National Promotion and Specialty Portfolio initiatives.
• Occasionally lead special projects for the assigned brands.
• Marketing Program Development & Execution
• Develop and support the execution of advertising or national activities such as promotions, product introductions, marketing activities, product development, public relation programs, packaging development, POS.
• Collaborate with all Trade Marketing Managers and Brand Activity Managers in the development and execution of promotions and events.
• Sets guidelines and ensures trade execution is consistently aligned with brand standards.
• Monitors competitive brands advertising and promotional activities.
• Digital & Social Media Management
• Lead the social media getting better plan nationally including process, tools, reporting and industry trends.
• Independently leads Sleeman social media strategy, planning and content execution via leadership of social media and Public Relations / Influencer Agencies.
• Monitor, maintain and refresh social media content and websites.
• Performance Analysis & Reporting
• Leads monthly Brand performance update to Director and VP and supports brand performance analysis through all stages of commercial planning and program analysis.
• Budget Management & Compliance
• Execute activities within budgets, on time and with excellence.
• Track and manage budget.
• Maintain compliance with all Canadian advertising law, standards, and liquor board regulations.
• Internal Communication & Continuous Improvement
• Populate and maintain brand information and programs on the intranet in a timely fashion.
• Recommend and implement continuous improvement and MUDA reduction practices.
• Provide support on miscellaneous marketing projects from time to time on an as needed basis.

National Assistant Brand Manager – Social and Digital Improvement / Directeur(-trice) de marque adjoint(e) national(e) – amélioration des réseaux sociaux et numériques