Sales Representative

Sleeman Breweries Ltd.

Sales Representative growing Sleeman Breweries’ beer portfolio across the Oshawa territory. Executing sales strategies, customer relationships, merchandising, and account programs.

Posted 8/20/2026full-timeOshawa • 🇨🇦 CanadaMid-LevelSenior💰 CA$58,300 - CA$72,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing territory sales strategies, analyzing market trends, and building strong customer relationships. Proficient in utilizing CRM systems and Microsoft Office tools to drive revenue growth and maintain accurate sales data.

Highest-signal resume keywords

Territory Sales Strategy DevelopmentSales Data AnalysisRelationship BuildingCRM 365 ProficiencyBeverage Alcohol Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExperienceSales Plan ExecutionRevenue GrowthMarket Trend AnalysisMerchandising Standards Maintenance

Soft Skills

Effective CommunicationPresentation SkillsCollaboration

Tools & Technologies

Microsoft OfficePower BIExcelPowerPointTeams

Certifications & Qualifications

Responsible Beverage Service CertificationValid Driver’s Licence

Industry Keywords

Consumer-Packaged GoodsRetailOn-Premise CustomersKey Account ManagementContinuous Improvement

About the role

Key responsibilities & impact

Develop and execute territory sales strategies to achieve volume and gross margin targets
Analyse sales data and market trends to identify opportunities and execute account plans
Build strong relationships with retail and on-premise customers, providing product, promotion, and sales recommendations
Conduct regular business reviews to assess performance and adjust programs or targets
Coordinate and execute key account and marketing programs, providing feedback on effectiveness
Maintain merchandising standards and influence space allocation and product visibility
Manage expenses within budget and implement continuous improvement (MUDA reduction)
Maintain accurate customer and sales data in CRM systems and collaborate with internal partners
Participate in industry events and stay current on competitor activity and consumer trends
Spend a minimum of four days per week in the field within the assigned territory

Requirements

What you’ll need

Minimum 3 years of sales experience in a consumer-packaged goods environment
Post-secondary education in a related field
Proven ability to execute sales plans, achieve targets, and drive revenue growth
Strong relationship-building skills with internal and external partners
Effective written and verbal communication with strong presentation skills
Proficiency with Microsoft Office tools, including CRM 365, Power BI, Excel, PowerPoint, and Teams
Beverage alcohol industry experience is an asset
Valid driver’s licence with a clean driving record
Ability to demonstrate behaviours aligned with organisational values
Responsible beverage service certification (as required by province)

Benefits

Comp & perks

Competitive compensation
RRSP-matching program to help you save for retirement
A commitment to work-life balance
Benefits coverage for partners and kids
Parental leave top-up for primary and secondary caregivers
Employee product credit
Tuition reimbursement program for eligible employees
Employee and family assistance program
Discount program with access to perks from big brands and local favourites
Professional development opportunities including mentorship and leadership development