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About the role
- Diagnose performance across our Amazon portfolio and identify the true drivers of sales and profit changes (traffic vs conversion vs offer vs advertising efficiency)
- Set weekly priorities and a clear execution plan for the Jr. Performance Analyst, including what to change, why it matters, and how success will be measured
- Provide expert guidance on Amazon advertising strategy, including campaign structure, cleanup, search term review, negative keywords, bidding and budgeting, and when to run keyword ranking pushes with guardrails
- Provide guidance on Sponsored Brand strategy, including what campaigns to run, how to structure them, and how to evaluate results
- Guide product page conversion improvements through keyword mapping, title strategy, content improvements, and a disciplined testing roadmap
- Guide A/B testing strategy, including hypothesis quality, test design, decision rules, and how to turn learnings into repeatable practices
- Guide pricing and promotion strategy to improve profitability, including coupons, deals, bundles, and subscription offers where relevant
- Review weekly reporting and coach the Jr. Analyst on clear thinking, prioritization, and measurement so insights translate into better actions
- Support the founder team with high-level recommendations, trade-offs, and decision-making on growth priorities across the Amazon portfolio
- Build and refine simple operating systems such as weekly scorecards, checklists, templates, and rules of thumb for ads optimization and testing cadence
Requirements
- 5+ years of hands-on Amazon growth experience (Seller Central and/or Vendor Central)
- Deep expertise in Amazon advertising (Sponsored Products, Sponsored Brands, Sponsored Display), including profit-focused optimization and structured experimentation
- Strong product page optimization skills: keyword mapping, titles, images, A+ content, and conversion improvement through testing (not just opinions)
- Strong understanding of pricing and promotions on Amazon and how they impact profitability
- Ability to translate strategy into clear, actionable tasks for a junior operator, with measurable success criteria
- Strong analytical thinking: comfortable diagnosing problems using core metrics (sales, profit, advertising efficiency, click-through rate, conversion rate, and keyword visibility)
- Reliable, async-first communication and comfort working remotely with limited meeting time
- Experience in supplements or better-for-you foods is a plus, not required
- Experience across EU marketplaces (especially Germany) is a plus, not required
Benefits
- High leverage impact: you will directly shape the systems and decisions that drive Revenue and Profit across our Amazon portfolio
- Lean, execution-focused team that ships weekly and values clear thinking over buzzwords
- Flexible, fractional engagement (5-10 hours/month) with potential to expand scope over time based on results
- Opportunity to mentor a strong junior analyst and build an Amazon growth operating model that can extend to other channels later
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Amazon growth experienceAmazon advertisingSponsored ProductsSponsored BrandsSponsored Displaykeyword mappingA/B testingpricing strategypromotion strategyanalytical thinking
Soft Skills
clear communicationcoachingprioritizationdecision-makingexecution planningproblem diagnosisremote workmeasurable success criteriaguidancecollaboration