Skylum

Product Marketing Manager – Mobile

Skylum

full-time

Posted on:

Location Type: Remote

Location: Ukraine

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Tech Stack

Tableau

About the role

  • Maintain Blended ROAS ≥ 1.3x for the Mobile PPC channel
  • Launch at least 2 new efficient user acquisition channels (e.g., TikTok Ads, mobile CPA networks, native advertising, etc.)
  • Establish a unified marketing reporting system for mobile apps across all acquisition channels and ensure its ongoing stability and reliability.
  • Develop growth planning and forecasting
  • Optimize the existing web-to-app funnel and launch additional experiments (landings/microlandings, offers, flows) tailored by GEO and segments, scaling what proves effective.
  • Ensure accurate tracking and measurement of growth initiatives
  • Establish and oversee tracking processes (MMP, SKAN, events, conversions) and maintain high data quality standards.
  • Build an insights base and knowledge system
  • Conduct competitor and user analysis, translate insights into experiment hypotheses, and maintain a structured test database with conclusions and playbooks.

Requirements

  • Leadership – Coach and challenge teams; ready to lead the largest Marketing sub-department.
  • Performance Marketing Expert – Advanced expertise in Meta, Google, TikTok, and Affiliate channels.
  • Mobile Marketing Expert – Strong knowledge of mobile attribution, MMPs, and subscription monetization levers (paywall, onboarding, trials) impacting CR, ARPPU, LTV, and ROAS.
  • Growth Ownership & Business Mindset – Sets goals, drives execution, and makes profitability-focused decisions based on unit economics.
  • Web-to-App (W2A) Specialist – Proven track record in building and scaling web-to-app funnels.
  • Analytical Skills – Solid expertise in unit economics and hands-on experience with Tableau, Amplitude, AppsFlyer, and ad platform analytics.
  • Agility & Speed – Quickly adapts to market changes and aligns teams accordingly.
  • Team Collaboration – Leads cross-functional initiatives and delivers measurable results.
  • AI Literacy – Proficient in 2+ AI tools for marketing, research, or productivity.
Benefits
  • A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
  • An educational allowance to ensure that your skills stay sharp;
  • English and German classes to strengthen your capabilities and widen your knowledge.
  • Medical insurance (for UA-based employees);
  • Twenty-one days of paid sick leave per year;
  • Paid psychological support (6 psychotherapy specialists to choose from)
  • Twenty-one days of paid vacation per year;
  • Fun times at our frequent team-building activities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingmobile marketingmobile attributionweb-to-app funnelunit economicssubscription monetizationgrowth planningtracking processesdata quality standardsuser acquisition
Soft Skills
leadershipanalytical skillsagilityteam collaborationgrowth ownershipbusiness mindset