Product Marketing Manager – Marketplace

Skylum

full-time

Posted on: 1/15/2026

Location Type: Hybrid

Location: Kyiv • Ukraine

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About the role

Ensure a successful transition of the Marketplace from its current state and components, primarily driven by upsell mechanics, to a mixed model in which at least 50% of total revenue is generated by new users.
Build direct acquisition funnel(s) for new users to the Marketplace, positioning it as an entry point into the broader Luminar ecosystem (Desktop editor + mobile editor + web editor + education + marketplace + other).
Within the first 6 months, achieve more than 10% of revenue generated by new users.
Together with the CMO and Product team, migrate the existing Marketplace to an e-commerce engine (WordPress / Magento / or similar). Target completion: by the end of 2026.
Together with the Education Product Manager, relaunch the existing Education direction, aligning it with user needs and community-building goals by Q4 2026.
Build a reporting and analytics system to evaluate Marketplace business and channel performance, with autonomous weekly analytics and access for the CMO and executive leadership.

Experienced marketplace marketer — clear understanding of why GMV matters, how to improve liquidity, how to maintain a healthy demand/supply ratio, and how to optimize acquisition efficiency on both sides of a two-sided marketplace.
Entrepreneurial mindset — initiative, ownership in decision-making, and hypothesis-driven experimentation.
Strong analytical skills — deep understanding of product and business unit economics, with hands-on experience using Tableau, Amplitude, AppsFlyer, and reporting tools from Meta, TikTok, and Google.
Performance marketing expert — advanced proficiency in at least one traffic acquisition channel.
Leadership — ability to coach and challenge own team as well as acquisition teams; readiness to lead the largest marketing sub-department.
ROI-driven with a product mindset — strong sense of product value, focus on real impact rather than simply “buying traffic at a profit.”
AI literacy — advanced proficiency with two or more AI tools applied to marketing, research, productivity, or related areas.
Agility and speed — readiness to adapt to market changes and effectively communicate those changes to the team.
Teamwork and collaboration — strong cross-functional collaboration with other marketing sub-department leaders, product and analytics teams, and the engineering team.

Benefits

A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
An educational allowance to ensure that your skills stay sharp;
English and German classes to strengthen your capabilities and widen your knowledge.
A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.
Medical insurance;
Twenty-one days of paid sick leave per year;
Healthy fruit snacks full of vitamins to keep you energized.
Twenty-one days of paid vacation per year;
Fun times at our frequent team-building activities.

Tip: use these terms in your resume and cover letter to boost ATS matches.

marketplace marketingtraffic acquisitionanalyticsproduct economicsbusiness unit economicsperformance marketingAI tools

entrepreneurial mindsetanalytical skillsleadershipROI-drivenagilityteamworkcollaboration