Marketing Programs Manager
Skydio
full-time
Posted on:
Location Type: Hybrid
Location: San Mateo • California • United States
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Salary
💰 $100,000 - $130,000 per year
About the role
- Own program execution for SLED initiatives, translating campaign strategy into timelines, deliverables, and launch plans.
- Manage sponsorship-based campaigns end-to-end, including ads, e-blasts, webinars, and association deliverables, ensuring alignment with campaign goals.
- Plan and execute Skydio-led and partner webinars.
- Work with contract resources to plan and execute paid media campaigns aligned to the content marketing strategy
- Work with marketing operations to execute email campaigns tied to specific SLED initiatives, ensuring accurate segmentation, aligned messaging, and timely deployment.
- Support SLED events and trade shows as part of broader campaign plans, managing deliverables, lead capture, and follow-up coordination.
- Maintain campaign calendars and execution plans to ensure cross-functional alignment and on-time delivery.
- Partner with Sales and BDR teams to ensure campaign-generated leads are properly contextualized and followed up.
- Track and report on campaign performance, including engagement metrics, lead volume, and pipeline influence.
Requirements
- 2-4 years of experience in campaign, field, or integrated marketing roles
- Experience managing multi-channel campaigns involving paid media, sponsorships, webinars, email, and events
- Clear understanding of AI tools and AI-driven productivity workflows
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Comfortable working with performance data and connecting campaign activity to pipeline outcomes
- Familiarity with marketing automation and CRM tools (we use Marketo and Salesforce)
- Clear communicator who can work cross-functionally with marketing leadership, growth, operations, events, and sales
- Bachelor’s degree in Marketing, Communications, or a related field preferred
- Willingness to travel for key SLED events (approximately 25%)
- Experience marketing to SLED, Public Safety, or government audiences is a plus but not required.
Benefits
- Performance incentives
- Professional development stipends
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementmulti-channel marketingproject managementdata analysislead generationemail marketingwebinar executionperformance trackingcontent marketing strategysponsorship management
Soft Skills
clear communicationcross-functional collaborationorganizational skillstime managementadaptabilityproblem-solvingteamworkleadershipattention to detailstrategic thinking