SkinSpirit

Social Media Manager

• Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube
• The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns
• Monitor the pulse of social and platform guideline updates
• Increase social media engagement and followers across platforms
• Active lead in social listening and community management
• Manage social media content calendars, connecting with internal teams for alignment and planning purposes
• Partner with creative team in the creation of written and visual content
• Responsible for translating complex clinical treatments into digestible content
• Consistently produce strong hooks and generate original ideas
• Build brand community through strategic actions including giveaways and influencer relationships
• Support clinic teams through monthly office hours and social media onboarding training initiatives
• Monitor key performance indicators (KPIs) of social media marketing campaigns
• Monitor and analyze trends and competitor performance
• Collaborate with internal partners across teams
• Workflow Management: Responsible for auditing and optimizing internal content production pipeline

Social Media Brand & Content Manager – Beauty, Medical Aesthetics

Marketing Operations

• Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation
• Track, analyze, and report on marketing campaign performance to inform strategic decisions
• As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies.
• Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations
• In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts
• Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors
• Develop and execute test plans to ensure newly implemented features are functioning as intended
• Provide training and mentoring to marketing staff on best practices and using new features
• Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports
• Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities
• Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built
• Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals
• Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement
• Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives
• Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies

Marketing Technology Manager

• Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation
• Track, analyze, and report on marketing campaign performance to inform strategic decisions
• As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup
• Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations
• In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts
• Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors
• Develop and execute test plans to ensure newly implemented features are functioning as intended
• Provide training and mentoring to marketing staff on best practices and using new features
• Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports
• Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and lead the testing and implementation of any new features
• Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built
• Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals
• Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement (for example, Clinic Operations, Information Technology, Learning & Development)
• Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives
• Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies

Social Media Brand & Content Manager – Beauty, Medical Aesthetics

Marketing Technology Manager

Marketing Operations Manager