SkinSpirit

Director

• operationalizing SkinSpirit’s Provider Platform and Clinic growth strategy
• assisting in shaping the business frameworks, tools, and decision models that power planning, coaching, and performance management across the organization
• developing, supporting, and scaling provider performance across the full lifecycle—from hiring and onboarding through productivity, development, and sustained profitability
• enabling stronger operational decisions across the provider and clinic lifecycle
• activating the tools clinic leaders use to run their businesses—modeling utilization and productivity, informing compensation strategy, and establishing benchmarks
• being a key strategic partner in Clinic business development conversations
• serving as connective tissue between strategy, operations, finance, and field leadership

Director – Provider Platform

Marketing Operations

• Lead recurring reviews of marketing automation processes
• Track, analyze, and report on marketing campaign performance
• Configure and manage the software stack for campaign execution
• Ensure compliance with data privacy regulations
• Evaluate, engage, and manage consultants for software support
• Translate business needs into system requirements
• Develop and execute test plans for new features
• Provide training and mentoring to marketing staff
• Monitor system performance and resolve issues
• Proactively evaluate upcoming software releases
• Maintain a list of SkinSpirit specific feature requests
• Project manage the implementation of new software
• Collaborate with cross-functional teams
• Ongoing optimization of the marketing software budget
• Conduct market research and competitive analysis

Marketing Operations Manager

Growth Marketing

• Lead SkinSpirit’s paid media strategy across current and emerging platforms, ensuring strong new client acquisition and efficient cost management
• Oversee paid media budgeting, including forecasting and spend optimization to maximize ROI
• Lead SkinSpirit’s website strategy and performance – including roadmap prioritization, site functionality, SEO strategy, landing page development, and CRO
• Translate complex performance data into clear, actionable dashboards and recommendations that influence strategy, creative development, channel investments, and experimentation priorities
• Evaluate and test emerging platforms, formats and measurement frameworks to unlock new growth opportunities and expand reach
• Lead, mentor, and elevate an internal team of three while overseeing agency partners across paid media, SEO, and analytics
• Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, creative iteration, and operational efficiency across the digital team

Director – Provider Platform

Marketing Operations Manager

Director of Growth Marketing