Marketing Operations Manager

SkinSpirit

Marketing Operations Manager at SkinSpirit focused on optimizing marketing processes and technology. Leading analytics and collaboration with cross-departmental teams in a fully remote role.

Posted 6/3/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $130,000 per yearWebsite

About the role

Key responsibilities & impact

Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation
Track, analyze, and report on marketing campaign performance to inform strategic decisions
As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup
Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations
In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts
Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors
Develop and execute test plans to ensure newly implemented features are functioning as intended
Provide training and mentoring to marketing staff on best practices and using new features
Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports
Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and lead the testing and implementation of any new features
Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built
Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals
Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement (for example, Clinic Operations, Information Technology, Learning & Development)
Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives
Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies

Requirements

What you’ll need

Bachelor’s degree required
3-5+ years of hands-on experience with HubSpot; strong technical expertise required
Proficiency in Google Analytics (GA4)
Expertise in Google Tag Manager
Experience with marketing attribution management
Experience managing and maintaining digital marketing systems to ensure legal compliance (e.g., cookie consent tools), with familiarity in GDPR, CCPA, and ADA compliance
Experience with data privacy platforms such as Osano or OneTrust preferred
Experience managing the configuration of a variety of marketing technologies including WebFlow, EventBright and other modern marketing platforms
Experience with multi-unit business models including but not limited to healthcare, MedSpa, and brick-and-mortal retail a plus
Experience project managing marketing tool implementations from beginning to successful completion
High proficiency with Excel, Power BI and/or other business intelligence tools to discover impactful process insights and evaluate system performance
Detail-oriented with excellent problem-solving and organizational skills
Excellent verbal and written communication skills with the ability to influence others
Ability to be efficient and productive in a fast-paced environment
Ability to work independently and as part of a team
Consistently demonstrates good judgment, strong character, ethics, and high standards of performance

Benefits

Comp & perks

We offer a competitive benefits package which includes generous employee discounts
Friends & Family discounts
a beautiful working environment with a stellar team
paid holidays
a 401k plan with a company match program
For full-time employees we offer Medical, Vision, and Dental insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HubSpotGoogle AnalyticsGoogle Tag Managermarketing attribution managementdata privacy compliancemarketing technologies configurationExcelPower BIproject managementproblem-solving

Soft Skills

detail-orientedorganizational skillsverbal communicationwritten communicationinfluencing skillsindependenceteam collaborationjudgmentcharacterethics

Certifications

Bachelor's degree