Copywriter – Advertorials, Listicles
Skinnify
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- own the writing and optimization of our advertorials, listicles, quiz funnels, and post-purchase upsell flows
- work directly with our funnel builder, media buyers, and creative team to continuously improve performance
- understand and implement conversion copy methodologies for high engagement and conversion
Requirements
- You’ve written advertorials, and listicles for DTC brands (not just blogs or SEO content)
- You understand cold traffic psychology and objection handling
- You know how to structure a story that keeps readers scrolling
- You write with performance in mind — CTR, CVR, AOV
- You’re comfortable analyzing results and iterating based on data
- You take ownership and hit deadlines without being chased
- You can adapt tone (native-style, editorial, “real story,” scientific, etc.)
- Bonus if you: Have experience in health, fitness, beauty, or women’s products
- Understand Meta ad traffic and advertorial-to-checkout flows
- Have written post-purchase upsell sequences
Benefits
- Work Fully Remote – Flexible location and schedule
- Hyper-Growth Brand – Real scale, real traffic, real impact
- High Ownership Role – Your copy directly affects revenue
- Performance-Focused Team – Decisions based on data, not opinions
- Learn & Grow Fast – Work with experienced media buyers and creatives
- Loved by the team: 5/5 rating on Glassdoor
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
conversion copywritingadvertorial writinglisticle writingstory structuringdata analysisperformance optimizationcold traffic psychologyobjection handlingpost-purchase upsell writingfunnel optimization
Soft Skills
ownershipdeadline managementadaptabilitycreativitycollaborationcommunicationanalytical thinkingengagement focusiterative improvementtone adaptation