Skillshare

Lifecycle Marketing Manager – Flexible Contract

Skillshare

contract

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$60 per hour

About the role

  • Own campaign operations: You will act as the primary operator in Blueshift. You will handle the end-to-end production of email campaigns, including setup, quality assurance (QA), deployment scheduling, and reporting.
  • Execute on strategy: Partner with the Senior Lifecycle Marketing Manager to operationalize the lifecycle & retention roadmap. You will own the translation of high-level strategies into actionable project plans and live campaigns while contributing your own insights to refine the strategy.
  • Segmentation & targeting: Translate campaign goals into precise audience segments. You will manage list maintenance and handle the technical setup of audience segments within Blueshift.
  • Performance monitoring and analysis: Monitor campaign results and digest data to provide actionable insights. You will report on what’s working and suggest tactical improvements to optimize engagement and conversion.
  • Content & copy execution: Write compelling copy and build campaigns based on the content calendar. You will conceptualize content plans and execute messaging, ensuring alignment with our brand voice.
  • Manage external resources: Coordinate with external agency stakeholders, managing their billable time and ensuring deliverables meet our standards and timelines.
  • Champion best practices: Ensure all communications adhere to email marketing best practices, including global compliance, privacy laws, and deliverability standards.

Requirements

  • Website LinkedIn All Job Openings 51 - 200 employees Founded 2010 📚 Education 👥 B2C Education
  • B2C Skillshare is an online learning community offering thousands of classes for creative individuals and curious learners. The platform provides instructional videos across a wide range of topics such as graphic design, illustration, photography, video production, freelancing, and entrepreneurship. With a focus on creativity, Skillshare connects learners with industry experts to help them improve their skills and achieve their creative goals. Members enjoy access to a vast library of content, the opportunity to learn at their own pace, and the ability to engage with a community of like-minded individuals.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email campaign productionquality assurancedata analysisaudience segmentationcopywritingcontent planningcampaign optimizationproject managementtactical improvementlifecycle marketing
Soft Skills
collaborationinsight generationcommunicationcoordinationstrategic thinkingattention to detailcreativityproblem-solvingtime managementadaptability