Skill@work

Social Media Manager

• Developing and implementing social media strategies and content plans for the entire Ebert HERA Group;
• Managing and optimizing channels such as LinkedIn, Facebook, Instagram, X, YouTube and TikTok;
• Creating, planning and publishing content (texts, visuals, short videos and posts) that appeals to the specific target group;
• Monitoring performance using analytics tools and reporting on reach, engagement and growth, and translating this into concrete optimizations;
• Communication management, responding to questions and comments via social media and contributing to the online reputation;
• Supporting employer branding and recruitment: drafting and promoting job advertisements, setting up recruitment campaigns and assisting with recruitment via social channels;
• Coordinating and switching between the various brand identities and stakeholders (marketing, sales, HR, technical team);
• Setting up and optimizing social advertising campaigns (targeting, A/B testing, budget monitoring);
• Social listening and competitive analysis; proactively identifying opportunities and reputation risks;
• Collaborating with external partners (photographers, video production, agencies) and creating internal support.

Social Media Specialist