Skill Struck

Growth Marketing

• Own and scale Skill Struck’s lead generation and outbound pipeline
• Design and optimize multi-channel campaigns
• Improve website and funnel performance
• Partner closely with Sales to drive qualified opportunities
• Lead lead generation across inbound and outbound channels
• Manage HubSpot workflows, scoring, and lifecycle optimization
• Optimize website and conversion
• Run multi-touch outbound campaigns and state-targeted outreach
• Conduct digital ad experiments to improve CAC and lead quality
• Create customer advocacy content such as case studies and on-site videos
• Collaborate with design to manage content requests
• Drive thought leadership initiatives

Growth Marketing Manager

Account Executive

• Work in an existing territory to cold outreach and create new relationships with school district officials.
• Spend time visiting school districts in person to better understand their needs.
• Work with local governments to understand the status of Computer Science and AI Education in the region and what funding is available for schools.
• Work closely with a Customer Success Manager to renew and expand existing customer accounts.
• Directly increase the reach of this deeply impactful product to under-served students.