Sketchy

Senior Marketing Manager

Sketchy

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $140,000 - $160,000 per year

Job Level

Senior

About the role

  • Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.
  • Prioritize high-impact initiatives and build sustainable acquisition and retention engines within healthcare student communities.
  • Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms).
  • Manage budgets with clear ROI accountability.
  • Develop differentiated positioning for med, NP, and PA students.
  • Translate product features into compelling value propositions and marketing assets.
  • Own onboarding, engagement, and retention campaigns across email and in-app channels.
  • Build and optimize automated lifecycle flows.
  • Execute student-facing events and conference activations.
  • Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics.
  • Track performance across channels and make data-driven investment decisions.
  • Partner with product and content teams to align messaging and share user insights.
  • Manage vendors and communicate results clearly across teams.

Requirements

  • 4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.
  • Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
  • Experience with lifecycle/email marketing and marketing automation.
  • Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
  • Strong product intuition and experience partnering closely with product teams.
  • Ability to develop differentiated messaging for distinct audience segments.
  • Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics.
  • Excellent writing and communication skills across formats (ads, emails, landing pages, decks).
  • Self-starter mentality with strong ownership and comfort building processes from scratch.
  • Ability to operate effectively in ambiguity and a fast-changing startup environment.
Benefits
  • Remote First - Make a difference from wherever you want to work.
  • Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
  • 100% Individual Health Coverage - We got you covered!
  • Equity - From day one, you’ll have a stake in our future growth.
  • 401(k) - We support your financial future with up to 5% matching.
  • Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
  • Annual Work Anniversary Stipend
  • Monthly Wifi & Phone Reimbursement
  • Short Term & Long Term Disability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingperformance marketinglifecycle marketingemail marketingmarketing automationdata analysisGoogle AnalyticsROI managementcampaign optimizationbudget management
Soft Skills
analytical skillscommunication skillsself-starter mentalityownershipadaptabilityprocess buildingcollaborationproblem-solvingcreativitystrategic thinking