Situation

Media Planner, Paid Social

Situation

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $75,000 - $80,000 per year

About the role

  • Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives.
  • Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations.
  • Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale.
  • Pixel management and conversion event tagging via Google Tag Manager.
  • Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint.
  • Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence.
  • Prepare campaign performance reports, including formal presentation documents as well as Google Looker Studio dashboards that organize and visualize cross-channel KPIs.

Requirements

  • 2+ years of experience in digital paid media planning and execution including campaign and audience management in Meta Ads Manager, LinkedIn Ads Manager, and Reddit Ads Manager.
  • Strong foundation in performance marketing analytics, including conversion rate optimization, GA4 analysis, and pixel/tag-based measurement via Google Tag Manager. (Google Looker Studio experience a plus.)
  • Demonstrated to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact – with experience translating data into narrative insights and actionable recommendations.
  • Clear, confident communicator able to collaborate with cross-functional teams and present insights to non-technical stakeholders.
  • Passion for innovation and ability to stay ahead of industry trends, integrate AI-driven planning, and adapt to privacy-centric measurement.
  • Higher education and/or nonprofit marketing experience a big plus.
Benefits
  • Salary range $75,000 - 80,000 per year, commensurate with experience
  • Health care plan (medical, dental and vision)
  • Retirement plan with employer match
  • Life and disability insurance
  • Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
  • Paid family leave
  • Cold brew coffee, snacks and fresh fruit
  • Wellness resources
  • Special access to New York City’s arts and entertainment scene
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital paid media planningcampaign managementaudience managementperformance marketing analyticsconversion rate optimizationGA4 analysispixel managementconversion event taggingdata-driven optimizationscross-channel KPI reporting
Soft Skills
clear communicationcollaborationpresentation skillsdata storytellinginnovationadaptabilityconfidencecross-functional teamworkclient engagementnarrative insights