Director, Segment Marketing
Fidelity Investments
Senior Media Buyer
Situation
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $100,000 per year
Job Level
Senior
About the role
- Report to the Media Buying Supervisor and execute/manage paid media campaigns across Situation’s client portfolio
- Collaborate with Media Planning, Search, Analytics, Creative and Client Services teams to execute successful media campaigns
- Setup and QA digital and social campaigns across platforms including Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk and more
- Monitor campaign budgets through weekly pacing; recommend reallocations when appropriate
- Troubleshoot platform issues (creative rejections, tag implementation, targeting scale) and present solutions
- Regularly analyze campaign performance and optimize based on KPI benchmarks and client goals
- Assist with reporting by providing detailed campaign analysis, insights and performance KPIs
- Lead relationships with media vendors and agency partners
- QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and troubleshoot discrepancies
- Identify industry trends and beta testing opportunities; recommend and lead platform tests and innovation
- Develop thought leadership material and new business collateral; collaborate with leadership to improve processes and communication
Requirements
- At least 3-5 years of agency and/or related media experience
- Experience implementing paid media campaigns across various primary social channels (Meta, TikTok, X)
- Experience managing programmatic campaigns within at least 1 DSP / platform
- Excellent written and verbal communication skills
- In-depth understanding of the media landscape
- Omnichannel campaign management experience including tactical setup, ongoing maintenance, real time optimization and budget oversight
