Sitreps 2 Steercos

Marketing

• Own how the market sees the company
• Position the company against established incumbents in federal government
• Build the demand engine to fuel growth
• Build credibility with government buyers
• Develop positioning and messaging for different audiences
• Create long-form writing, product videos, podcasts, interviews, and other high-quality content
• Drive social media engagement
• Manage events and stakeholder mapping against senior government decision makers
• Define targets, campaigns, channels, and growth metrics
• Build online and in-person funnels to reach target buyers
• Manage and evaluate outside vendors and agencies
• Test new marketing strategies at high speed
• Automate the marketing function using AI agents for drafting, research, campaigns, and reporting

Founding Marketing Lead

Financial Planning and Analysis

• Build and own the financial model against the contract backlog and turn it into actionable leadership decisions
• Drive long-range planning and budgeting for a rapidly scaling hardware business
• Own pricing, protect margins, and identify margin leakage
• Manage working capital through long hardware lead times and government payment timing
• Anticipate cash peaks and valleys and proactively prepare for them
• Act as a strategic thought partner to the founders on business strategy
• Direct the outsourced accounting function and CPA relationship

Founding Marketing Lead

Director of Finance