Founding Marketing Lead

Sitreps 2 Steercos

Founding Marketing Lead shaping demand, messaging, and influence for an AI workforce company serving the federal government. Building audiences, campaigns, and buyer credibility from zero.

Posted 8/11/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $120,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building demand engines and executing marketing strategies tailored for government audiences, with a strong focus on content creation and audience engagement. Proven ability to leverage AI for marketing automation and to manage high-velocity campaigns in the defense-tech or GovTech sectors.

Highest-signal resume keywords

Growth MarketingContent CreationAudience DevelopmentPolitical Campaign ExperienceAI Marketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementContent StrategySocial Media EngagementEvent ManagementData-Driven MarketingHigh-Quality Content ProductionPsychological OperationsInformation OperationsInfluence CampaignsDigital Marketing

Soft Skills

Strategic Decision-MakingCommunication with StakeholdersAdaptabilityHigh-Velocity ExecutionCreativity

Tools & Technologies

AI AgentsMarketing Automation ToolsContent Management SystemsSocial Media PlatformsVideo Production Software

Industry Keywords

Federal Government MarketingDefense-TechGovTechPolitical CampaignsStartup Marketing

About the role

Key responsibilities & impact

Own how the market sees the company
Position the company against established incumbents in federal government
Build the demand engine to fuel growth
Build credibility with government buyers
Develop positioning and messaging for different audiences
Create long-form writing, product videos, podcasts, interviews, and other high-quality content
Drive social media engagement
Manage events and stakeholder mapping against senior government decision makers
Define targets, campaigns, channels, and growth metrics
Build online and in-person funnels to reach target buyers
Manage and evaluate outside vendors and agencies
Test new marketing strategies at high speed
Automate the marketing function using AI agents for drafting, research, campaigns, and reporting

Requirements

What you’ll need

US citizen, eligible to obtain and maintain a US security clearance; no sponsorship available
Experience in one or more of growth, events, marketing, psychological operations, information operations, or political campaigns
Demonstrable track record with named campaigns, pipeline driven, or successful content, including numbers
Portfolio, website, or body of published work; applications without one will not be reviewed
Comfortable owning strategy and hands-on execution as the only marketer
Strong candidates may have psychological operations, information operations, or influence-campaign experience in the military or intelligence community plus startup marketing or brand experience
Political-campaign digital experience, including narrative ownership and audience growth
Founding or early-stage marketing experience at a defense-tech, GovTech, or mission-driven startup
Self-created content portfolio including writing, video, podcasts, or campaigns
Ability to distinguish and produce high-quality content
Experience building an audience from zero
Daily use of AI and automation of parts of one's own work
Ability to communicate with political appointees, career civil servants, and AI/tech enthusiasts
Comfort making decisions with incomplete information and correcting quickly
High-velocity approach to planning and execution
Nice-to-haves: based in the DMV or NYC; technical/software product marketing; government marketing or sales; perspective on notable defense-tech campaigns

Benefits

Comp & perks

Equity
Fully remote work
Employer-paid health, dental, vision, and life insurance
401(k) matching
Unlimited PTO
10 standard holidays
End-of-year break
Policy requiring a minimum of two weeks off every year
Work-from-home budget
Monthly coworking stipend
Phone or internet reimbursement
Annual learning budget
Team offsites
Max-tier AI subscriptions
Very large token budgets