Siteimprove

Field Marketing Manager

Siteimprove

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Develop and implement targeted marketing strategies tailored to regional markets to drive lead generation and enhance brand visibility.
  • Plan, deliver, and manage high-impact regional events such as conferences, trade shows, webinars, and roadshows to engage key audiences and support sales opportunities.
  • Adapt and localise global marketing campaigns to align with regional market needs, enhancing brand relevance and resonance.
  • Design and execute comprehensive lead generation programmes, nurturing prospects through the sales funnel with tailored strategies.
  • Work closely with sales teams to ensure marketing efforts are aligned with business objectives, improving lead quality and conversion rates.
  • Leverage data and market trend analysis to guide decision-making and optimise marketing effectiveness.
  • Manage campaigns across multiple channels, including email, social media, and digital advertising, ensuring seamless integration from planning to execution.
  • Strengthen brand positioning within target regions, delivering a consistent and localised brand experience across all channels.
  • Manage marketing budgets efficiently to maximise return on investment and ensure effective resource allocation.
  • Use marketing automation platforms (e.g., Pardot, HubSpot, 6Sense) and CRM systems to streamline campaign execution and performance tracking.
  • Undertake other duties as required, contributing to team and organisational success.

Requirements

  • 5+ years of experience, ideally in a Field Marketing or similar role, with significant exposure to enterprise IT or B2B SaaS environments across one or more European regions.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
  • Proficiency with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills with a track record of making data-driven decisions.
  • Experience planning and executing successful marketing campaigns and events.
  • Familiarity with digital marketing, including both paid and organic channels.
  • Excellent project management and multitasking abilities in a dynamic, fast-paced environment.
  • Flexibility to travel occasionally (up to 15%) within a hybrid work model combining office and remote work.
Benefits
  • 25 days of annual leave plus 10 paid public holidays, giving you time to recharge, focus on your wellbeing, and take meaningful time away when you need it.
  • Private Medical Insurance, enhanced family leave and Step Back-In programme, wellbeing support through Canada Life (including 24/7 GP access, mental health services, fitness and wellbeing programmes), life assurance, and travel-to-work reimbursement—supporting you and your family at every stage.
  • Aviva workplace pension with employer contributions, helping you plan confidently for your long-term financial wellbeing.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationmarketing strategiescampaign managementdata analysisevent planningdigital marketingproject managementmultitaskinglocalisationbrand positioning
Soft Skills
analytical skillscommunicationflexibilityteam collaborationdecision-making