Product Marketing Manager
SiteGround Web Hosting Company
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • Bulgaria
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About the role
- Deeply understand the product, its value proposition, and target customers to inform all marketing initiatives;
- Develop and execute comprehensive go-to-market strategies that build product awareness and drive user acquisition;
- Create compelling product positioning and messaging tailored to multiple customer segments;
- Conduct market research and competitive analysis to guide marketing strategy and roadmap planning;
- Collaborate closely with product management, design, customer experience, and marketing teams;
- Plan, optimize, and oversee product and feature launches to maximize adoption and sales;
- Create and contribute to marketing campaigns that promote and upsell products to new and existing customers;
- Develop product-led content strategy including case studies, demos, webinars, and educational resources;
- Manage product communication across all touchpoints (in-product messaging, email journeys, sales materials);
- Define and track key product metrics (activation rates, feature adoption, retention, LTV) and iterate based on data insights;
- Own pricing and packaging strategy recommendations based on market research and customer feedback;
- Serve as product champion at industry events, webinars, and other online or in-person events.
Requirements
- Minimum 3 years of experience as a Product Marketing Manager or another similar role, with a proven track record of successful product launches;
- Demonstrated expertise in top-of-funnel marketing, customer acquisition, and product adoption strategies;
- Strong analytical abilities with a data-driven approach to decision-making and strategy development;
- Excellent communication and storytelling skills with the ability to convey product value to diverse audiences;
- Proven ability to track and improve key product metrics (activation, adoption, retention) while managing multiple priorities in a fast-paced environment;
- Track record of delivering measurable results both independently and through cross-functional collaboration;
- Excellent verbal and written communication skills in English.
Benefits
- Competitive salary with achievement bonus
- Premium health insurance
- Reduced working hours every Friday
- Аdditional trainings to upskill your job competencies
- Free office restaurant with our own chef team
- Free access to our in-office gym with professional instructors
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office
- Free Multisport or CoolFit card
- Additional days off for long service and volunteering
- Anniversary and company gifts
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategiesproduct positioningmarket researchcompetitive analysisproduct metricsdata insightspricing strategypackaging strategycontent strategycustomer acquisition
Soft Skills
analytical abilitiescommunication skillsstorytelling skillscross-functional collaborationtime managementdecision-makingadaptabilitycustomer focuscreativityproblem-solving