Product Marketing Manager – WordPress AI Agent
SiteGround Web Hosting Company
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • Bulgaria
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Tech Stack
About the role
- Develop and own positioning, messaging, and value propositions for the WordPress AI Agent, tailored to both small business and agency audiences;
- Plan and execute go-to-market strategies for new features and product updates;
- Create marketing collateral including landing page copy, email campaigns, one-pagers, and sales enablement materials;
- Develop content strategies to drive awareness and engagement across channels;
- Plan and lead webinars and video content to educate and engage target audiences;
- Represent SiteGround at industry events, conferences, and WordPress community meetupsIdentify and articulate use cases that resonate with WordPress site owners and agencies;
- Conduct competitive analysis within the WordPress and AI tools landscape;
- Collaborate with product teams to understand the roadmap and translate technical capabilities into customer benefits;
- Work with growth marketing and PPC teams to optimise campaign messaging and targeting;
- Engage with the WordPress community to build awareness and gather feedback;
- Define and track success metrics for product marketing initiatives.
Requirements
- 3+ years of experience in product marketing, preferably in SaaS or technology products;
- Strong WordPress experience - you understand the platform, its ecosystem, and the challenges faced by both site owners and agencies;
- Proven experience developing positioning and messaging that drives customer action;
- Excellent written communication skills with the ability to translate technical features into clear customer benefits;
- Experience marketing to small business and/or agency audiences;
- Analytical mindset with experience measuring marketing impact;
- Collaborative approach and comfort working cross-functionally with product, marketing, and content teams;
- Fluent English.
Benefits
- Competitive salary with achievement bonus
- Premium health insurance
- Reduced working hours every Friday
- Аdditional trainings to upskill your job competencies
- Free office restaurant with our own chef team
- Free access to our in-office gym with professional instructors
- Free HIIT, Prama, Yoga, Pilates, and table tennis classes in our HQ office
- Free Multisport or CoolFit card
- Additional days off for long service and volunteering
- Anniversary and company gifts
- Knowledge-sharing at multiple meetups and mini conferences in our offices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategiescontent strategiescompetitive analysiscampaign messagingsuccess metricsemail campaignslanding page copysales enablement materialsWordPress
Soft Skills
written communicationanalytical mindsetcollaborative approachcross-functional teamworkcustomer action focus