SiteCare

Growth Marketing

• Own and grow SiteCare’s pipeline of Sales Qualified Leads (SQLs)
• Define SQL criteria with Sales, set monthly targets, and report progress
• Build and run cross-channel experiments (paid, SEO/content, partnerships, email/lifecycle, conversion, brand, PR)
• Plan, launch, and optimize paid acquisition with a cost-per-SQL mindset
• Ship and iterate WordPress landing pages, forms, and on-site experiments to improve conversion
• Perform technical SEO audits and create content targeting ICP problems measured by SQLs
• Build email/drip, speed-to-lead routing, and remarketing campaigns to nurture prospects
• Maintain tracking in GA4, GTM, Meta Pixel, and custom events and build attribution dashboards
• Model spend, set CPA/ROAS and cost-per-SQL targets, and reallocate budget toward winning plays
• Document processes, wins, and losses

Growth Marketing Manager