SIS International Research & Strategy Consulting

Senior Lifecycle Marketing Manager

SIS International Research & Strategy Consulting

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $120,000 - $135,000 per year

Job Level

Senior

About the role

  • Own the customer journey end‑to‑end - from first activation to long‑term expansion.
  • Design lifecycle programs that turn engaged customers into loyal advocates.
  • Partner with Marketing, Sales, Product and Research using data to understand customer behavior.
  • Build thoughtful, timely engagement across onboarding, retention, win‑back and expansion.
  • Translate insight into action - and action into measurable impact.
  • Drive adoption of AI‑powered products and support product launches.

Requirements

  • 6+ years’ experience in lifecycle, retention or CRM marketing, ideally in a B2B SaaS or data‑led environment.
  • Proven experience owning and executing multi‑channel lifecycle programs end‑to‑end.
  • Strong proficiency with HubSpot and Salesforce (additional marketing automation tools a plus).
  • Hands‑on experience with customer segmentation, journey mapping, and engagement or health scoring.
  • Confidence working with data — pulling insights, building reports, and making the case for investment.
  • A track record of driving measurable improvements in activation, retention, or expansion metrics.
  • Excellent cross‑functional collaboration and communication skills.
Benefits
  • Bonus scheme
  • Hybrid working
  • Flexible working practices
  • Ongoing Learning & Development
  • Generous holiday allowance
  • Health & wellbeing package
  • Retirement plan
  • Team & Company Socials
  • Committees for Health & Well Being, Charities & Volunteering and DE&I
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingretention marketingCRM marketingcustomer segmentationjourney mappingengagement scoringdata analysisreport buildingmulti-channel marketing
Soft Skills
cross-functional collaborationcommunicationcustomer advocacyinsight translationmeasurable impact focus