Demand Generation Lead
SIS International Research & Strategy Consulting
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £65,000 - £75,000 per year
Job Level
Senior
About the role
- Develop and execute integrated demand generation strategies to acquire and convert high-value B2B prospects.
- Own strategy, planning, and execution of digital acquisition campaigns across paid search, paid social, programmatic display, and retargeting.
- Develop, execute, and iterate on email marketing and nurture campaigns.
- Collaborate with internal teams and agency partners to deliver global and market-specific campaigns.
- Establish KPIs and reporting frameworks to measure and optimize lead quality, conversion rates, and ROI.
- Manage acquisition budgets, forecasting, and pacing across channels.
- Mentor and develop junior team members, fostering a culture of innovation and accountability.
Requirements
- Proficiency in Salesforce or HubSpot
- Extensive B2B experience with paid advertising, email marketing, multichannel campaigns, ABM, tracking, and scoring.
- Hands-on experience with paid platforms and managing agencies.
- Previous experience with B2B buying journeys and digital marketing channels.
- Experience in managing and developing teams (beneficial but not essential).
Benefits
- Bonus scheme
- Unlimited annual leave
- Ongoing Learning & Development
- Hybrid working
- Flexible working practices
- Health & wellbeing package
- Financial health (pension, life assurance, etc.)
- Team & Company Socials
- Committees for Health & Well Being, Charities & Volunteering and DE&I
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationdigital acquisition campaignsemail marketingmultichannel campaignsABMtrackingscoringKPI establishmentreporting frameworksbudget management
Soft skills
mentoringteam developmentcollaborationinnovationaccountability